# Best Influencer Marketing Platforms - Page 20 ## How Many Influencer Marketing Platforms Products Does G2 Track? **Total Products under this Category:** 396 ### Category Stats (Aug 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Influencer Marketing Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,500+ Authentic Reviews - 396+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Influencer Marketing Platforms ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128) Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor. Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor) **Sponsored** ### Criteria Hire to Inspire: Reveal the real potential behind every candidate with science you can trust and AI you can explain. Scientifically validated assessments, structured interviews, and talent development tools built to improve hiring outcomes and designed with your candidates in mind. Criteria is a comprehensive talent management platform designed to enhance talent acquisition and workforce development outcomes. This innovative solution provides organizations with the tools necessary to identify, assess, and nurture the best-fit talent for their specific needs. By integrating advanced candidate assessments and structured interview processes, Criteria enables companies to make informed hiring decisions while fostering a culture of continuous improvement and growth among their teams. With a focus on both pre-hire and post-hire phases, Criteria supports a wide range of use cases, from evaluating candidates to facilitating ongoing employee training and performance management. This holistic approach ensures that organizations not only attract top talent but also retain and develop high-performing teams. Criteria's assessments can be customized to align with specific job requirements, ensuring that the selection process is both relevant and efficient. Additionally, the platform offers structured interview frameworks that guide hiring managers in conducting focused interviews, helping to reduce bias and improve the overall quality of candidate evaluations. Beyond the hiring process, Criteria offers Develop, an innovative post-hire development tool. The platform provides resources for ongoing employee engagement and professional development, thanks to 24/7 AI-driven coaching. By leveraging data-driven insights, organizations can identify areas for improvement and enhance employee skills and productivity. This continuous feedback loop not only boosts individual performance but also contributes to the overall success of the organization. Criteria's comprehensive suite of tools empowers organizations to unlock the full potential of their workforce, ensuring that they not only hire the right talent but also cultivate an environment where employees can thrive and contribute to long-term success. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-04T21%3A09%3A38Z&secure%5Bdisplayable_resource_id%5D=261&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=21088&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=21088&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D20&secure%5Btoken%5D=6b7925efb4a52c9fa6bae9fb08a0e7c4aca54a2ee7c97a1375050362631efd1f&secure%5Burl%5D=https%3A%2F%2Finfo.criteriacorp.com%2Fvideo-interviewing-demo-request%2F%3Futm_medium%3Dpaid_social%26utm_source%3Dg2&secure%5Burl_type%5D=custom_url) ### [Influency.me](https://www.g2.com/products/influency-me/reviews) Influency.me is the solution to manage and scale your influencer marketing campaigns. #### Who Is the Company Behind Influency.me? - **Seller:** [Influency.me](https://www.g2.com/sellers/influency-me) - **HQ Location:** São Paulo, BR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1a8854614936bc4e93fb7f4fa4607a4b2759cfb084d747155f3188ff7afd011&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluency-me&secure%5Burl_type%5D=linkedin_company_website) 59 employees on LinkedIn® ### [Influentia](https://www.g2.com/products/influentia/reviews) Influentia helps brands and communication agencies to organize their influence campaigns. - Search for influencers among more than 100,000 French influencers - Advanced statistics on influencers and their communities (engagement rate, location, fake subscribers, community interests...) - Send group messages to influencers - Collection of publications - Automatic generation of campaign reports #### Who Is the Company Behind Influentia? - **Seller:** [Influentia](https://www.g2.com/sellers/influentia) - **Year Founded:** 2019 - **HQ Location:** Paris, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c69c61d39672227530e7cbeeb927051ca836c13c7857fdca35e040e62c30ab53&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluentia-fr&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Influentials](https://www.g2.com/products/influentials/reviews) We are a European end-to-end marketing platform that lets brands work with influencers. We take care of all the heavy lifting and enables you to focus on running successful campaigns that grow your business. #### Who Is the Company Behind Influentials? - **Seller:** [Influentials](https://www.g2.com/sellers/influentials) - **Year Founded:** 2015 - **HQ Location:** Rotterdam, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1dbafc34851f4c69b4efca3a2b060b91ebdb13ed71191e05d990ce18d7d9af55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluentials%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® ### [Influs](https://www.g2.com/products/influs/reviews) Influs is a platform that gives users access to a database of influencers. You can search influencers by location, follower count and much more. We offer influencer profile analysis that gives an overview about the influencer engagement rate as well as audience metrics such as audience age, interest and gender. #### Who Is the Company Behind Influs? - **Seller:** [Influs, Ltd](https://www.g2.com/sellers/influs-ltd) - **Year Founded:** 2017 - **HQ Location:** Milan, IT - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ad903dcdafa20981842e582f488ff537ed3cf11cd341db0a062618ab022b366&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finflus&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Influship](https://www.g2.com/products/influship/reviews) Influship is the AI-powered creator intelligence platform that helps brands find, manage, and collaborate with the right influencers—no matter the niche, audience, or campaign goals. With visibility into tens of millions of global creators, teams can search for anything: “moms in NYC running their first marathon,” “streetwear creators flying to Coachella on American Airlines,” or any attribute, behavior, or aesthetic that matters to your brand. Influship’s search understands natural language, surfaces highly relevant profiles, and handles identity resolution across platforms so you see the full picture before you reach out. From there, Influship becomes your end-to-end workflow. Build outreach lists, send messages, generate contracts, manage deliverables, approve content, track performance, and handle payments—all in one place. Creators never need to authenticate, and you can run campaigns with any influencer, regardless of platform or follower count. Influship is built for brands that treat creator partnerships as an essential growth channel, not an experiment. Whether you’re running product seeding programs, affiliate workflows, or large-scale paid campaigns, the platform keeps your entire process organized and measurable without spreadsheets or scattered tools. For teams building their own systems, Influship offers a standalone developer API with access to the same data and intelligence that powers the platform. Use it to build custom discovery tools, internal dashboards, automated workflows, or completely new products on top of a rich creator dataset. #### Who Is the Company Behind Influship? - **Seller:** [Influship](https://www.g2.com/sellers/influship) - **HQ Location:** San Francisco - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=176c0b8540d28f3fc3defb0abc963bc830a44157ef8d95212e2366a9661b616c&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Finfluship%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [influverse.ai](https://www.g2.com/products/influverse-ai/reviews) Influverse AI is an all-in-one content creation platform built for creators, businesses, and agencies who need professional social media content at scale without managing multiple tools. Generate studio-quality images using multiple AI models from leading providers. Create videos with industry-leading generation engines from Google, ByteDance, and more. Edit your clips in a built-in timeline editor with auto-generated captions and clip stitching. Then schedule everything to Instagram, TikTok, YouTube, X, Facebook, and Threads from one dashboard. Who it's for: Solo content creators who want to post daily without burning out. Small businesses that need polished content without a creative team. Agencies managing multiple clients from one platform. Brands building digital personas for always-on social presence. What makes it different: Most content tools handle one step. Influverse handles the full pipeline from generation to publishing. Create a character or brand identity once, train a custom AI model on it, and maintain visual consistency across hundreds of posts. The entire workflow happens in the browser with no downloading or re-uploading between tools. Pricing: Free tier with 20 credits, no credit card required. Paid plans start at $19/mo (Creator) and $49/mo (Pro). Credit-based, so you pay for what you generate, not per seat. #### Who Is the Company Behind influverse.ai? - **Seller:** [Influverse](https://www.g2.com/sellers/influverse) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2427082ff5d295d6f238417c38d1095eb2e2d2de40d72cfdf2a47ffb8d8a8c34&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluverse-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Influx Data](https://www.g2.com/products/influx-data/reviews) Influx Data is a full-service platform that optimises the process and results of influencer marketing through the use of data. Founded in 2025 and based in London, UK, the platform serves brands, agencies, and large holding groups who want measurable ROI on their media spend. The platform provides AI-powered influencer discovery, real-time campaign analytics, post-campaign insights, and ROI reporting made simple. The platform includes a proprietary influencer performance score (the 'InfluenScore'), a real-time metric that combines KPIs like engagement rate, reach, consistency and sentiment into a single 10-point score. Influx Data solves the measurement and accountability gap in influencer marketing. Brands have infamously waited up to three months for performance reports on campaigns that only last one or two. Built by ad tech veterans from Google and Microsoft, with over 8 years of campaign data covering over 9 million creator profiles and 1300 brands, Influx Data gives the same level of data rigour as programmatic/ other addressable media channels to influencer marketing. #### Who Is the Company Behind Influx Data? - **Seller:** [Influx Data](https://www.g2.com/sellers/influx-data) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8031c50c9089f27fbc73a986573de8f71f64fd4258aad9ef537bb1d6de6b0953&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finflux-data%2F&secure%5Burl_type%5D=linkedin_company_website) 15 employees on LinkedIn® ### [Jellysmack](https://www.g2.com/products/jellysmack/reviews) Jellysmack is a creative video company building the world’s most engaged communities. #### Who Is the Company Behind Jellysmack? - **Seller:** [Jellysmack](https://www.g2.com/sellers/jellysmack) - **Year Founded:** 2016 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b1d64f2cadb33899cd3b466d75f746535da318632d545cb41a590c65e7cb410&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjellysmack&secure%5Burl_type%5D=linkedin_company_website) 291 employees on LinkedIn® ### [Jocial](https://www.g2.com/products/jocial/reviews) Jocial is one of the best influencer marketing platforms in the World. We connect you with top influencers from across categories to extend your brand reach. Our Platform is not only the platform, it also a kind of social platform for influencers from all over the world. So grab your deal now. #### Who Is the Company Behind Jocial? - **Seller:** [jocial](https://www.g2.com/sellers/jocial) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Join Marketing](https://www.g2.com/products/join-marketing/reviews) Join is a marketplace for influencers and advertisers to collaborate. #### Who Is the Company Behind Join Marketing? - **Seller:** [Join](https://www.g2.com/sellers/join) - **Year Founded:** 2017 - **HQ Location:** Haarlem, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7059f4cb5fb05e6987d545eeaab5a6bc6ab4ee185eec18ddd5f26e66d293d306&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoin-influencer-marketing&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [Juulr](https://www.g2.com/products/juulr/reviews) Juulr is a data-driven influencer automation marketplace. #### Who Is the Company Behind Juulr? - **Seller:** [Juulr](https://www.g2.com/sellers/juulr) - **Year Founded:** 2016 - **HQ Location:** Haarlem, NL - **Twitter:** @JuulrHQ 252 Twitter followers - **LinkedIn® Page:** [nl.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c99c7da0b212230ad9051a2dc809bf0cd8781feaf11fe73d7ccfe650a22043d2&secure%5Burl%5D=https%3A%2F%2Fnl.linkedin.com%2Fcompany%2Fjuulr&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [KALO IQ](https://www.g2.com/products/kalo-iq/reviews) KALO IQ is an all-in-one influencer marketing platform built for US brands and agencies. It provides access to 10M+ verified US creators with real engagement data, audience quality scores, and AI-powered fake follower detection. Brands can discover creators by niche, location and audience demographics, automate outreach, manage campaigns end-to-end, and measure true ROI with real-time analytics. Trusted by DTC brands, agencies and startups since 2015. Plans start free with paid options from $79/month. #### Who Is the Company Behind KALO IQ? - **Seller:** [KALO IQ](https://www.g2.com/sellers/kalo-iq) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5729cbd8d95b35d227bf77b851c60bb0c8f8db23c823cbd08637a94aaad9d7c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkaloiq&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Kflx AI](https://www.g2.com/products/kflx-ai/reviews) kflx.ai is an AI-powered influencer marketing platform designed to help marketers streamline the influencer campaign workflow. The platform integrates influencer discovery, campaign planning, outreach automation, and performance analysis into a unified system powered by AI technologies. The product is designed for independent influencer marketers, marketing consultants, and small-to-medium agencies seeking more efficient ways to manage influencer marketing campaigns. #### Who Is the Company Behind Kflx AI? - **Seller:** [Kflx AI](https://www.g2.com/sellers/kflx-ai) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Kindling HQ](https://www.g2.com/products/kindling-hq/reviews) What is Kindling? Kindling is a B2B customer advocacy platform that enables companies to recruit verified customers as content creators on social platforms including LinkedIn, X, and YouTube. The platform provides infrastructure for managing advocacy programs, tracking published content, and processing creator payments. Kindling focuses specifically on public social content rather than traditional advocacy activities such as reviews, references, or portal-based engagement. Who uses Kindling? Kindling is designed for B2B SaaS companies seeking to operationalize customer-generated content as a go-to-market channel. Primary users include marketing teams, customer marketing managers, and demand generation leaders at growth-stage software companies. The platform supports companies looking to formalize relationships with customers who create content about their product experiences on social media. What does Kindling do? Kindling connects customer advocacy efforts to public social content creation. The platform verifies that advocates are actual product users, distinguishing it from influencer marketing platforms that focus on external creators. Brands can create programs with defined content guidelines, set compensation rates, and invite customers to participate. Creators submit content for review, and approved posts are tracked and compensated through the platform. Key features: - Customer creator recruitment and onboarding workflows - Program management with published rates and content guidelines - Content tracking across LinkedIn, X, and YouTube - Automated bi-weekly payouts via Stripe Connect - Customer verification through product usage data - Multi-program management from a centralized dashboard - FTC compliance tools for disclosure requirements What problem does Kindling solve? Many B2B companies manage customer advocacy through manual processes—spreadsheets, direct messages, and ad-hoc payment arrangements. Kindling consolidates these workflows into a single system, providing structure for programs that compensate customers for creating public content about their product experience. The platform replaces informal creator relationships with documented programs, transparent rates, and automated payment processing. #### Who Is the Company Behind Kindling HQ? - **Seller:** [Kindling](https://www.g2.com/sellers/kindling-c1bee094-37aa-4a49-8837-dbea536959bb) - **Year Founded:** 2025 - **HQ Location:** Denver, CO - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6e73d240a860e87be440d059eccdc0866d3553b3f7e05fb32d39bfd60368020&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkindling-b2b%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Kitbees](https://www.g2.com/products/kitbees/reviews) Influencer marketing for measurable growth. #### Who Is the Company Behind Kitbees? - **Seller:** [Kitbees](https://www.g2.com/sellers/kitbees) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1d4d76050cf5b76df2dbc13a8e162c24c36bf7dc9deb1717947d5daeac9aa52e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkitbees%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/influencer-marketing-platforms?order=g2_score&page=19#product-list) - [1](/categories/influencer-marketing-platforms?order=g2_score#product-list) - [2](/categories/influencer-marketing-platforms?order=g2_score&page=2#product-list) - … - [16](/categories/influencer-marketing-platforms?order=g2_score&page=16#product-list) - [17](/categories/influencer-marketing-platforms?order=g2_score&page=17#product-list) - [18](/categories/influencer-marketing-platforms?order=g2_score&page=18#product-list) - [19](/categories/influencer-marketing-platforms?order=g2_score&page=19#product-list) - 20 - [21](/categories/influencer-marketing-platforms?order=g2_score&page=21#product-list) - [22](/categories/influencer-marketing-platforms?order=g2_score&page=22#product-list) - [23](/categories/influencer-marketing-platforms?order=g2_score&page=23#product-list) - [24](/categories/influencer-marketing-platforms?order=g2_score&page=24#product-list) - … - [26](/categories/influencer-marketing-platforms?order=g2_score&page=26#product-list) - [27](/categories/influencer-marketing-platforms?order=g2_score&page=27#product-list) - [Next ›Next ›](/categories/influencer-marketing-platforms?order=g2_score&page=21#product-list) Spotlight Categories [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim) [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable) [Customer Success Software](https://www.g2.com/categories/customer-success) Similar Categories - [Other Social Media](/categories/other-social-media) - [Social Media Analytics](/categories/social-media-analytics) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands. There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns. Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers. To qualify for inclusion in the Influencer Marketing Platforms category, a product must: - Provide tools that enable users to search for social influencers within an influencer network or across social networks - Allow users to filter through and segment influencers according to a series of factors - Offer campaign management and communication tools with which users can communicate and manage influencers - Provide a dashboard through which users can visualize and evaluate influencer campaign performance - Facilitate importing and exporting of influencer data, including contact information Show More