Email testing software helps businesses preview and test emails before they are sent to recipients to help build the most effective email campaign and maximize ROI (return on investment). To accomplish this, email testing software provides an editing platform for checking an email for potential issues prior to distribution. Common error inspections include spelling, grammar, formatting, design, and coding. During the testing process, email testing software delivers the email in a simulated SMTP server.
Marketing and sales teams utilize email testing software to ensure email campaigns are error-free and optimized for success. In addition to testing, email testing solutions typically provide supplementary email deliverability analytics and audience data. Many email testing solutions offer A/B testing software integration for deeper insights into email campaign comparisons, including subject lines, email content, and link bounce rates.
Email testing software pairs well with email deliverability software, which dives further into monitoring the reception of an email campaign by measuring the spam rate, open rate, and delete rate of an email campaign. (Email testing software also examines potential spam issues through comprehensive testing via simulated spam filters.) Email testing software can also be integrated with email marketing software which streamlines the process of sending bulk email campaigns into one simple platform.
To qualify for inclusion in the Email Testing category, a product must:
- Provide a preview version of an email to test email design, code, and formatting
- Offer spam testing and deliverability testing
- Provide an email editing platform
- Provide email analytics that measures campaign performance
