# Best Email Marketing Software - Page 28

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 520

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Groundhogg (+1.78%) - Among all products in this category, Groundhogg recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,300+ Authentic Reviews
- 520+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Letterhead

Letterhead is the all-in-one ESP for teams that run newsletters like products — everything you need to produce, grow, understand, and monetize every newsletter, in one platform. A powerful drag-and-drop builder with global, lockable templates cuts production time by up to 75%. Audience and content intelligence — powered by billions of sends — shows exactly what's working. Built-in monetization (direct ads, programmatic, house promotions, and conversion CTAs) turns engagement into revenue. Deliverability, audience management, agentic tools, and an API-first design with a native MCP server complete the platform, so your team and your AI agents can curate, segment, and send across your entire portfolio. Teams see +32% engagement within 90 days and +22% revenue on monetized sends. The world's leading newsletter teams — including Condé Nast, WIRED, and Townsquare Media — run on Letterhead.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-07-31T22%3A38%3A55Z&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1282375&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%3Fpage%3D28&secure%5Btoken%5D=19150e1326626364caeef8ad1f5461deeb98b0a19c06056f6ff0f68eb65cfbbb&secure%5Burl%5D=https%3A%2F%2Fwww.tryletterhead.com&secure%5Burl_type%5D=company_website)

### [MaxBulk Mailer](https://www.g2.com/products/maxbulk-mailer/reviews)

MaxBulk Mailer is a desktop bulk email and mail merge software for macOS and Windows designed to help businesses, organizations, and professionals create, personalize, and send email campaigns efficiently using their own contact lists and SMTP server. It is built for users who need more control and flexibility than typical web-based email marketing platforms. With MaxBulk Mailer, you can create newsletters, announcements, product updates, promotional emails, press releases, and other mass email messages in either plain text or HTML. Its mail merge features let you personalize messages with recipient-specific data, making large campaigns feel more direct and relevant. One of the key advantages of MaxBulk Mailer is that it is a desktop application, not a cloud-based service. That means users work directly from their own computer, keep control of their mailing data, and are free to use their preferred SMTP provider or in-house mail server. This makes it especially appealing to companies and professionals who value privacy, independence, and a traditional desktop workflow. MaxBulk Mailer also includes tools for managing mailing lists, importing recipient data, testing messages before sending, throttling delivery speed, adding attachments, and customizing email headers and sending options. It can be used for both simple mailings and more advanced campaigns, depending on the user’s needs and level of experience. The software is suitable for small businesses, associations, software companies, publishers, consultants, and anyone who regularly communicates with groups of customers, subscribers, members, or prospects. Rather than locking users into a subscription-based online marketing ecosystem, MaxBulk Mailer provides a practical, powerful solution for those who want professional bulk email capabilities in a standalone application. In short, MaxBulk Mailer is a reliable bulk emailer and mail merge tool for people who want to send personalized email campaigns from their desktop with full control over their data, message content, and delivery process.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MaxBulk Mailer?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MaxBulk Mailer?

- **Seller:** [Maxprog, LLC](https://www.g2.com/sellers/maxprog-llc)
- **Year Founded:** 2002
- **HQ Location:** St. Petersburg, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8645c111cb9ac446a35a8d746bc83b093dd9ae01de847cc3e9bff0321e657d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmaxprog%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MaxBulk Mailer?

**["If Your Emailing Contact Is Large MaxBulk Mailer Is What You Need"](https://www.g2.com/survey_responses/maxbulk-mailer-review-3516893)**

**Rating:** 5.0/5.0 stars

_— Tom B._

[Read full review](https://www.g2.com/survey_responses/maxbulk-mailer-review-3516893)

#### What Are G2 Users Discussing About MaxBulk Mailer?

- [What is MaxBulk Mailer used for?](https://www.g2.com/discussions/what-is-maxbulk-mailer-used-for)

### [Mirabel's Marketing Manager](https://www.g2.com/products/mirabel-s-marketing-manager/reviews)

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s CRM platforms—Magazine Manager, Newspaper Manager, and Digital Media Manager—it helps streamline marketing campaigns, grow subscriber databases, and drive advertising revenue with smarter data, automation, and insights. Designed to eliminate silos between marketing, sales, and audience development, Marketing Manager offers a centralized hub to execute, track, and optimize every touchpoint in the customer journey. It’s ideal for media professionals looking to simplify outreach, improve engagement, and consolidate tech stacks. Marketing Automation Meets CRM Efficiency At the heart of Marketing Manager is a powerful email marketing and workflow engine that supports everything from basic email blasts to complex nurture sequences and lead qualification workflows. Segment your lists by over 100 properties—such as behavior, demographics, ad spend, industry, or geography—and personalize outreach for maximum relevance. The Workflows Engine includes 80+ prebuilt automations for sales, billing, marketing, and production. You can also create custom workflow triggers to send alerts, update records, assign reps, or initiate campaigns based on criteria you define. The Sales Sequencing System takes prospecting one step further, automating sales tasks like email sends, meeting scheduling, field updates, and lead stage transitions—perfect for managing outbound campaigns without manual effort. Expanded Audience Development Features Mirabel has recently expanded its audience development capabilities within Marketing Manager to help publishers collect more data, engage users more meaningfully, and convert more leads—all without third-party tools or manual importing. Third-Party Data Collection Integration Import and manage subscriber or ad sales data from external sources directly into the CRM. Custom Surveys & Dynamic Forms Build branded forms using an intuitive form builder. Use conditional logic to tailor questions based on prior responses and embed them on landing pages or in emails. Poll Campaigns Run quick polls in newsletters or campaigns. Display instant results or redirect to targeted landing pages to gather feedback and re-engage users. Popup Landing Pages Launch popups triggered by user behavior on your site to collect emails, drive downloads, or promote offers. Progressive Forms Collect data gradually over time, building robust user profiles without overwhelming visitors. Website Tags & Subtags with AI Assistance Tag website content manually or use Media Mate, Mirabel’s AI assistant, to analyze and auto-tag site content. Tags feed directly into Marketing Manager to drive segmentation, personalization, and content targeting. Campaign Tracking, Web Behavior, and Reporting With integrated website visitor tracking, Marketing Manager identifies anonymous traffic, matches it to CRM records, and appends detailed firmographic data. Use this insight to score leads, personalize outreach, and route contacts to the right teams. Advanced email analytics, A/B testing, and a drag-and-drop Landing Page Builder allow you to measure, optimize, and refine campaign performance in real time. Integration Across the Mirabel Ecosystem Marketing Manager connects seamlessly to ChargeBrite, Mirabel’s subscription and recurring revenue platform, allowing users to manage email campaigns, newsletter audiences, and subscriber lifecycles in one system. This tight integration with your CRM, subscription, and ad sales data eliminates the need for multiple tools and manual processes. From form submissions and site visits to ad clicks and payments, everything updates in real time. Smarter Tools, Simpler Execution Marketing Manager brings enterprise-grade tools to mid-sized publishers at an affordable price point. Whether you’re managing marketing for a regional magazine or running digital campaigns across multiple properties, the platform scales to support your growth. With tools to support automation, segmentation, personalization, subscription growth, and sales prospecting, Marketing Manager gives you complete control over your audience development and campaign execution—all from one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mirabel's Marketing Manager?

- **Seller:** [Mirabel Technologies](https://www.g2.com/sellers/mirabel-technologies)
- **Year Founded:** 2003
- **HQ Location:** Fort Lauderdale, Florida
- **Twitter:** @MirabelTech  
540 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=542bec7c864d1a8cbbc177664fbf6507a0f947457f062cfb4601357c84104a92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1524858%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mirabel's Marketing Manager?

**["Best software with one of the best sppecification"](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)**

**Rating:** 4.5/5.0 stars

_— Firoj k._

[Read full review](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)

#### What Are G2 Users Discussing About Mirabel's Marketing Manager?

- [What is Mirabel's Marketing Manager used for?](https://www.g2.com/discussions/what-is-mirabel-s-marketing-manager-used-for)

### [Mono Customers](https://www.g2.com/products/mono-mono-customers/reviews)

Mono Email Marketing allows small businesses to deliver targeted campaigns and newsletters to their customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Mono Customers?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mono Customers?

- **Seller:** [Mono](https://www.g2.com/sellers/mono-e1c03655-7944-4f2d-82e7-8888ef58a352)
- **HQ Location:** Copenhagen S, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3b420994ca1621bd44cd5e82b3d4a60cc2cbcac0c601978a1f3637c656b2d51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmono-solutions&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mono Customers?

**["Review of Mono Email Marketing"](https://www.g2.com/survey_responses/mono-customers-review-6825177)**

**Rating:** 4.5/5.0 stars

_— Yesica S._

[Read full review](https://www.g2.com/survey_responses/mono-customers-review-6825177)

### [MyNewsletter.rocks](https://www.g2.com/products/mynewsletter-rocks/reviews)

MyNewsletter.rocks is a newsletter builder that provides accurate display on web-based email programs, such as Hotmail, Outlook.com, Yahoo Mail or Google Mail.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MyNewsletter.rocks?

- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MyNewsletter.rocks?

- **Seller:** [4OfficeAutomation](https://www.g2.com/sellers/4officeautomation)
- **HQ Location:** Carson City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9814f1dcc0e4e9fc3090e263e808edbe872cab8eab5034c76c8c2d054b57cd14&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5771224&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MyNewsletter.rocks?

**["5 years of experience in web and mobile development"](https://www.g2.com/survey_responses/mynewsletter-rocks-review-3887117)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/mynewsletter-rocks-review-3887117)

**["A fun way to spice up newsletters"](https://www.g2.com/survey_responses/mynewsletter-rocks-review-3913105)**

**Rating:** 4.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/mynewsletter-rocks-review-3913105)

#### What Are G2 Users Discussing About MyNewsletter.rocks?

- [What is MyNewsletter.rocks used for?](https://www.g2.com/discussions/what-is-mynewsletter-rocks-used-for)

### [Nautilus](https://www.g2.com/products/nautilus/reviews)

Nautilus is an email marketing & automation software that helps digital marketers, business owners, content creators and entrepreneurs reach millions of subscribers in their inbox worldwide - everyday.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Nautilus?

- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Nautilus?

- **Seller:** [High Pulse Media](https://www.g2.com/sellers/high-pulse-media)
- **Year Founded:** 2020
- **HQ Location:** Toronto , CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e17c3e782e786d28b4c2c1cf6ca698a8b6db20d2b365decb8013ef497584aa9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnautilusemail&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Notify](https://www.g2.com/products/sticker-mule-notify/reviews)

Email marketing with everything you need and nothing more.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Notify?

- **Seller:** [Sticker Mule](https://www.g2.com/sellers/sticker-mule)
- **Year Founded:** 2010
- **HQ Location:** Worldwide, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9e17e316f08a66d24363896217d474c22f712c144b6bcbff2ee169640bbfee5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsticker-mule%2F&secure%5Burl_type%5D=linkedin_company_website)  
373 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Notify?

**["Real-Time Alerts Keep Us On Track"](https://www.g2.com/survey_responses/notify-review-12448365)**

**Rating:** 4.0/5.0 stars

_— Shimaa F._

[Read full review](https://www.g2.com/survey_responses/notify-review-12448365)

### [NovaExpress.ai](https://www.g2.com/products/novaexpress-ai/reviews)

NovaExpress.ai is an AI-powered email marketing platform that helps marketers and agencies create, personalize, and send professional campaigns, without coding or design skills. With unlimited contacts & sends, full delivery control via AWS SES/Mailgun, multilingual support (21+ languages), and subaccount management, it’s built for scale at startup-friendly pricing.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind NovaExpress.ai?

- **Seller:** [Nova Express](https://www.g2.com/sellers/nova-express)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Small

#### What Do G2 Reviewers Say About NovaExpress.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how NovaExpress.ai uses **AI for fast and straightforward email campaign creation** , significantly saving time.
- Users love the **automation AI** of NovaExpress.ai, as it streamlines email campaign creation and saves valuable time.
- Users appreciate the **ease of use** of NovaExpress.ai, streamlining their email campaign creation and saving valuable time.
- Users value the **easy integration** of NovaExpress.ai with email services, ensuring quick and reliable campaign delivery.
- Users value the **reliability** of NovaExpress.ai, which ensures quick and effective email campaign deliveries.

##### Cons

- Users find the **technical setup requirements** of NovaExpress.ai challenging, even for those with some tech knowledge.
- Users find the **learning curve steep** for setting up the delivery infrastructure, requiring substantial technical knowledge.

#### What Are Recent G2 Reviews of NovaExpress.ai?

**["Quick and Detailed Marketing Solution with Minor Browser Issues"](https://www.g2.com/survey_responses/novaexpress-ai-review-12849652)**

**Rating:** 4.5/5.0 stars

_— Osrick H._

[Read full review](https://www.g2.com/survey_responses/novaexpress-ai-review-12849652)

### [nuevoMailer](https://www.g2.com/products/nuevomailer/reviews)

Self-hosted, server-based email marketing software for SMBs. nuevoMailer is deployed 100% in-house which makes it ideal for businesses particularly concerned with data ownership, privacy and cost cutting. You can use any smtp relay service, local or remote. Built in PHP for MySQL/MariaDB databases. For shared or dedicated, cloud, vps hosting and other variants. Manage subscribers and mailing lists, design rich personalized newsletters, send all types of email campaigns, view, analyze and export various real time reports, follow-up with email triggers, drip campaigns and autoresponders. Handles multi-million mailing lists with ease. Offers extensive content personalization, multi-threaded sending, opt-in form builder and various data segmentation features. One-time license fee. Free updates and support for 12 months.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind nuevoMailer?

- **Seller:** [Designerfreesolutions](https://www.g2.com/sellers/designerfreesolutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of nuevoMailer?

**["Great tool for personlize email with newsletter feature"](https://www.g2.com/survey_responses/nuevomailer-review-5076585)**

**Rating:** 5.0/5.0 stars

_— JAY J._

[Read full review](https://www.g2.com/survey_responses/nuevomailer-review-5076585)

#### What Are G2 Users Discussing About nuevoMailer?

- [What is nuevoMailer used for?](https://www.g2.com/discussions/what-is-nuevomailer-used-for)

### [Octeth](https://www.g2.com/products/octeth/reviews)

Octeth is an enterprise-grade on-premise email marketing and audience management software. Its forever free community edition gives you access to all enterprise-level features enabling you to send GDPR-compliant mass emails to up to 10,000 subscribers for free.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Octeth?

- **Seller:** [Octeth](https://www.g2.com/sellers/octeth-e978672d-db3e-42bd-82f5-b7c932fea2c4)
- **Year Founded:** 2008
- **HQ Location:** Istanbul, Turkey
- **Twitter:** @sendloop  
2,716 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7250cbdd020294f5e322ce70e65100b871b2e57803b908bcecaa9b032db0eeb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F246407%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Octeth?

**["Email configured system"](https://www.g2.com/survey_responses/octeth-review-8006012)**

**Rating:** 4.5/5.0 stars

_— Parul T._

[Read full review](https://www.g2.com/survey_responses/octeth-review-8006012)

### [Odoo Brevo Integration](https://www.g2.com/products/odoo-brevo-integration/reviews)

Brevo Connector (formerly Sendinblue) – Odoo Brevo Integration is an email marketing and contact synchronization solution that connects Brevo (Sendinblue) with Odoo ERP. The integration is designed for businesses that use Odoo to manage customer data and want to run email marketing campaigns through Brevo using synchronized and up-to-date information. The connector enables structured data exchange between Odoo and Brevo, allowing contacts created or updated in Odoo to be synchronized with Brevo mailing lists. This helps ensure consistency between CRM data and email marketing platforms while reducing manual data handling. The integration supports centralized contact management, making it easier for teams to maintain accurate subscriber data across systems. With the Odoo Brevo Integration, businesses can streamline email marketing operations by linking Odoo contacts with Brevo campaigns. Customer segmentation and list management are handled using existing Odoo data, helping teams organize audiences and maintain clean contact records. The integration supports standard Odoo workflows and aligns with existing email marketing processes. The solution is suitable for small businesses, mid-sized companies, and growing organizations that rely on email marketing as part of their customer communication strategy. It can be used by marketing and sales teams to manage contact data efficiently while continuing to use Brevo for campaign execution and performance tracking. Key features and capabilities include: - Synchronization of contacts between Odoo and Brevo - Centralized contact management within Odoo - Integration with Odoo Email Marketing and Contacts modules - Reduced manual data entry and improved data consistency - Support for structured email marketing workflows By integrating Brevo with Odoo ERP, businesses can maintain aligned customer data, simplify email marketing operations, and improve coordination between CRM and marketing activities. The integration focuses on reliability, accuracy, and operational efficiency for teams using Odoo and Brevo together.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Odoo Brevo Integration?

- **Seller:** [TeqStars](https://www.g2.com/sellers/teqstars)
- **Year Founded:** 2019
- **HQ Location:** Rajkot, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0fcf475bfa4e0e3f795c844920628e8de52305482cb73f3598f4ef661149381c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteqstars%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Odoo Brevo Integration?

**["The integration of Odoo with Brevo saved us a huge amount of time in synchronizing contacts and campaigns."](https://www.g2.com/survey_responses/odoo-brevo-integration-review-12598528)**

**Rating:** 5.0/5.0 stars

_— Abdelfatah M._

[Read full review](https://www.g2.com/survey_responses/odoo-brevo-integration-review-12598528)

### [Optimail](https://www.g2.com/products/optimail/reviews)

Optimail is a cloud-based email marketing platform that uses artificial intelligence to automatically send personalized messages that adapt to customers' preferences and behavior.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Optimail?

- **Seller:** [Optimail](https://www.g2.com/sellers/optimail)
- **HQ Location:** N/A
- **Twitter:** @GetOptimail  
33 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2da72e88205cef3bd7bda46ec2b7e5a792cdf37ebf5fab5f5cdd591b2da22ed7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15181217&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Optimail?

**["Ready to get started"](https://www.g2.com/survey_responses/optimail-review-2265167)**

**Rating:** 5.0/5.0 stars

_— Verified User in Civil Engineering_

[Read full review](https://www.g2.com/survey_responses/optimail-review-2265167)

#### What Are G2 Users Discussing About Optimail?

- [What is Optimail used for?](https://www.g2.com/discussions/what-is-optimail-used-for)

### [Pathfinder](https://www.g2.com/products/pathfinder-pathfinder/reviews)

Pathfinder is a powerful marketing tool for e-commerce stores. It works in collaboration with Shopify merchants, grows with them, always on the lookout for improvements.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Pathfinder?

- **Seller:** [Pathfinder](https://www.g2.com/sellers/pathfinder)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70a5742289eef822ed976314dcf3309dfad26656329afd4a78eadca7bb675890&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11151224&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Pathfinder?

**["best app for business development"](https://www.g2.com/survey_responses/pathfinder-review-5320744)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/pathfinder-review-5320744)

### [postyman](https://www.g2.com/products/postyman/reviews)

Since 2012 our bulk email marketing service is preferred over other cheap bulk email services in India and across countries like US, UK, Europe, Canada, Australia, etc. Whether you're a small business with few lists or an agency sending millions of emails every month, we've got pricing plans and experienced team with vast infrastructure to support your email campaigns.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind postyman?

- **Seller:** [postyman](https://www.g2.com/sellers/postyman)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of postyman?

**["It is a game - Changer in email marketing"](https://www.g2.com/survey_responses/postyman-review-11432056)**

**Rating:** 5.0/5.0 stars

_— Lavanya P._

[Read full review](https://www.g2.com/survey_responses/postyman-review-11432056)

### [Predictive](https://www.g2.com/products/predictive/reviews)

Easily create and send awesome emails from Salesforce Create beautiful emails with the easiest and absolutely best editor in class for Salesforce.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Predictive?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Predictive?

- **Seller:** [Predictive Response](https://www.g2.com/sellers/predictive-response-3f153ebc-63da-4ffa-af4e-da6d2d2c49b6)
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA, CA
- **Twitter:** @PredictiveApp  
270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9690e71a76836bce4bc5ae2b55314d48be52a19945464b146c9cad6f4ca59cc8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpredictive-response%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Predictive?

**["Predictive Review"](https://www.g2.com/survey_responses/predictive-review-7660021)**

**Rating:** 5.0/5.0 stars

_— Sachin A._

[Read full review](https://www.g2.com/survey_responses/predictive-review-7660021)

### [Premium Toll Free Vanity](https://www.g2.com/products/premium-toll-free-vanity/reviews)

Premium Toll Free Vanity Phone Numbers is an all-in-one business marketing solution that offers business SMS, text and email marketing with unlimited contacts.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Premium Toll Free Vanity?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Premium Toll Free Vanity?

- **Seller:** [Premium Toll Free Vanity](https://www.g2.com/sellers/premium-toll-free-vanity-72d31c4f-dfbd-4e44-a86e-5e0a0fb18281)
- **HQ Location:** California City, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Premium Toll Free Vanity?

**["Was a great alternative for our current"](https://www.g2.com/survey_responses/premium-toll-free-vanity-review-3055212)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/premium-toll-free-vanity-review-3055212)

#### What Are G2 Users Discussing About Premium Toll Free Vanity?

- [What is Premium Toll Free Vanity used for?](https://www.g2.com/discussions/what-is-premium-toll-free-vanity-used-for)

- [&lsaquo; Prev‹ Prev](/categories/email-marketing?order=g2_score&page=27#product-list)
- [1](/categories/email-marketing?order=g2_score#product-list)
- [2](/categories/email-marketing?order=g2_score&page=2#product-list)
- …
- [24](/categories/email-marketing?order=g2_score&page=24#product-list)
- [25](/categories/email-marketing?order=g2_score&page=25#product-list)
- [26](/categories/email-marketing?order=g2_score&page=26#product-list)
- [27](/categories/email-marketing?order=g2_score&page=27#product-list)
- 28
- [29](/categories/email-marketing?order=g2_score&page=29#product-list)
- [30](/categories/email-marketing?order=g2_score&page=30#product-list)
- [31](/categories/email-marketing?order=g2_score&page=31#product-list)
- [32](/categories/email-marketing?order=g2_score&page=32#product-list)
- …
- [34](/categories/email-marketing?order=g2_score&page=34#product-list)
- [35](/categories/email-marketing?order=g2_score&page=35#product-list)
- [Next &rsaquo;Next ›](/categories/email-marketing?order=g2_score&page=29#product-list)

Spotlight Categories

[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

[SaaS Backup Software](https://www.g2.com/categories/saas-backup)

[Employee Communications Software](https://www.g2.com/categories/employee-communications)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey.&nbsp;

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone.&nbsp;

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time.&nbsp;

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026