# Best Email Marketing Software - Page 26

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 520

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Groundhogg (+1.78%) - Among all products in this category, Groundhogg recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,200+ Authentic Reviews
- 520+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Ideals Virtual Data Room

Since 2008, Ideals has transformed the virtual data room market by introducing transparent pricing, an intuitive platform, and exceptional customer care. These are among the factors that have made the company the fastest-growing VDR provider, trusted by 1 million users globally, including investment bankers, advisors, real estate professionals, and public institutions. Ideals’ top priority is to offer an effortless experience, as a result the company has been independently rated on G2 as the best product and service for 4 consecutive years.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-07-31T12%3A24%3A13Z&secure%5Bdisplayable_resource_id%5D=1123&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=20553&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20553&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%3Fpage%3D26&secure%5Btoken%5D=22eb99d8e0a55748f2ed661db856e6ddb8a7362e7157553ded77bee4bdfb051c&secure%5Burl%5D=https%3A%2F%2Fwww.idealsvdr.com%2F%3Futm_source%3Dg2_clicks%26utm_medium%3Dcpc%26utm_campaign%3Dg2_profile&secure%5Burl_type%5D=custom_url)

### [JangoMail](https://www.g2.com/products/jangomail/reviews)

JangoMail offers a number of features you can use to create high-quality professional looking emails.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate JangoMail?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind JangoMail?

- **Seller:** [JangoMail](https://www.g2.com/sellers/jangomail)
- **Year Founded:** 2000
- **HQ Location:** Dayton, OH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c9268a527e9bcbb64d2112e62912c778253854b6649f9ebfca77e6e802d2f06&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F382569%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of JangoMail?

**["JangoMail for life!"](https://www.g2.com/survey_responses/jangomail-review-5134543)**

**Rating:** 5.0/5.0 stars

_— Verified User in Graphic Design_

[Read full review](https://www.g2.com/survey_responses/jangomail-review-5134543)

#### What Are G2 Users Discussing About JangoMail?

- [What is JangoMail used for?](https://www.g2.com/discussions/what-is-jangomail-used-for)

### [JetSend by Maropost](https://www.g2.com/products/jetsend-by-maropost/reviews)

JetSend is a transactional email management system designed to help businesses manage, send and track digital messages. With JetSend, developers can integrate our bespoke API into your software platforms and ensure that important transactional messages are delivered to your users. Furthermore, JetSend can track deliverability analytics on the personalized dashboard, so you can monitor the performance of your important transactional messages. Best For: JetSend is targeted towards technology businesses that are looking to integrate a trusted transactional messaging platform into their application without the need to build their own infrastructure. Pricing Overview: JetSend pricing starts at $8.00 based on usage, per month. JetSend offers a free trial!

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate JetSend by Maropost?

- **Performance and Reliability:** 5.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 5.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind JetSend by Maropost?

- **Seller:** [Maropost, Inc](https://www.g2.com/sellers/maropost-inc)
- **Year Founded:** 2011
- **HQ Location:** Toronto, Canada
- **Twitter:** @Maropost  
21,835 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56952028fb6b1a7281bed94712903eacd89ca5ba47f9508dad396038c8e7ce62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F386756%2F&secure%5Burl_type%5D=linkedin_company_website)  
374 employees on LinkedIn®
- **Phone:** 1-888-438-3152 -ext. 101

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [jiMailer](https://www.g2.com/products/jimailer/reviews)

jiMailer is an advanced email marketing platform with powerful features that allows you to create, send and manage your email campaigns.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate jiMailer?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind jiMailer?

- **Seller:** [jiWebTech](https://www.g2.com/sellers/jiwebtech-17f7232c-880a-4629-aa17-9d52f677dc6b)
- **Year Founded:** 2017
- **HQ Location:** Mohali
- **Twitter:** @jiWebTech  
866 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d7b4f212f2561a14bee9f059b170c3f01e0d5fb188a225d99ea3ad6ef213861&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjiweb-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of jiMailer?

**["Excellent apllication"](https://www.g2.com/survey_responses/jimailer-review-3213705)**

**Rating:** 5.0/5.0 stars

_— Suresh k._

[Read full review](https://www.g2.com/survey_responses/jimailer-review-3213705)

#### What Are G2 Users Discussing About jiMailer?

- [What is jiMailer used for?](https://www.g2.com/discussions/what-is-jimailer-used-for)

### [JustRelate Marketing Automation](https://www.g2.com/products/justrelate-marketing-automation/reviews)

JustRelate Marketing Automation is a comprehensive marketing automation and email marketing solution that helps organizations streamline lead generation, nurture customer relationships, and execute personalized communication campaigns with exceptional delivery performance and integrated email building capabilities. Our Marketing Automation platform transforms how B2B companies and B2B2C organizations approach customer engagement by combining sophisticated automation capabilities with industry-leading email deliverability. Built on cloud-native architecture with proven JustRelate technology that has successfully delivered millions of emails, the solution integrates seamlessly within JustRelate Home – our unified martech orchestration platform – enabling organizations to coordinate marketing activities across their entire technology ecosystem. The platform addresses the critical challenge of scaling personalized communication while maintaining operational efficiency and superior inbox placement. Through advanced segmentation, behavioral tracking, and automated workflow capabilities, marketing teams can deliver relevant messages at optimal moments throughout the customer journey. The integrated JustRelate Email Builder provides AI-powered content creation, enabling teams to generate on-brand emails, subject lines, and personalized variations in minutes rather than hours. Core Automation & Email Building Features: • AI-Enhanced Email Builder: Integrated content generation with contextual AI that understands brand voice, campaign objectives, and project parameters for rapid email creation and optimization • Exceptional Delivery Rates: Industry-leading inbox placement through support of SPF, DMARC, DKIM standards and optimized sending infrastructure • Behavioral Automation: Trigger-based workflows that respond to customer actions, form submissions, and engagement patterns with personalized follow-up sequences • Advanced Segmentation: Dynamic customer grouping based on demographics, behavior, and interaction history for precise targeting and messaging Technical & Integration Capabilities: • API-First Architecture: Native connectivity with CRM, ERP, and third-party systems enabling automated data synchronization and workflow coordination • GDPR Compliance: Built-in legal compliance features including double opt-in, consent management, and data protection protocols • Cloud Infrastructure: Scalable AWS-based platform delivering 99.95% availability with enterprise-grade security standards • Performance Analytics: Comprehensive reporting and tracking capabilities providing actionable insights into campaign effectiveness, delivery performance, and customer engagement patterns The solution operates as both a standalone marketing automation platform and an integrated component within broader JustRelate implementations, supporting organizations ranging from mid-sized companies to large enterprises requiring sophisticated customer communication strategies with guaranteed delivery excellence.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate JustRelate Marketing Automation?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind JustRelate Marketing Automation?

- **Seller:** [JustRelate Group](https://www.g2.com/sellers/justrelate-group-23149e10-24ff-4248-9521-b748eaf01bbf)
- **Year Founded:** 1989
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a5b4d515879f1f20290c9fdfe06d81369cf584cf8ff0a9ec37597294ea48d31&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjustrelate-group&secure%5Burl_type%5D=linkedin_company_website)  
131 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of JustRelate Marketing Automation?

**["Emailing made Simple"](https://www.g2.com/survey_responses/justrelate-marketing-automation-review-7921417)**

**Rating:** 5.0/5.0 stars

_— Suryamathi J._

[Read full review](https://www.g2.com/survey_responses/justrelate-marketing-automation-review-7921417)

### [KMailer](https://www.g2.com/products/kmailer/reviews)

Purchase Brezosoft KMailer by FAX/Phone/Cheque/Mail or Securely Online

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind KMailer?

- **Seller:** [Brezosoft](https://www.g2.com/sellers/brezosoft)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About KMailer?

- [What is KMailer used for?](https://www.g2.com/discussions/what-is-kmailer-used-for)

### [Leadskope](https://www.g2.com/products/leadskope/reviews)

LeadSkope.io is a next-gen B2B marketing automation platform built for speed, scale, and precision. Our AI-powered suite includes tools for lead enrichment, email finding, social media data extraction, sequencing, and real-time campaign orchestration - empowering marketing teams and agencies to streamline their demand generation efforts. Trusted by global brands, LeadSkope.io brings efficiency and intelligence to the heart of lead generation. Whether you're targeting niche decision-makers or launching full-funnel ABM programs, LeadSkope adapts to your goals.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Leadskope?

- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Leadskope?

- **Seller:** [Leadskope](https://www.g2.com/sellers/leadskope)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a2d6ba7fbd15ebd68366b364b10cec0fefe0b34f4d93aafba4f222da74f501d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadskope%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Leadskope?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **automation** capabilities of Leadskope, enabling efficient and real-time optimization for their processes.
- Users praise Leadskope for its **effective automation and real-time optimization** , enhancing their productivity significantly.
- Users value the **reliability** of Leadskope, appreciating its efficiency in automation and real-time optimization.

#### What Are Recent G2 Reviews of Leadskope?

**["Best Marketing platform with power of AI"](https://www.g2.com/survey_responses/leadskope-review-11782224)**

**Rating:** 4.5/5.0 stars

_— Rajesh K._

[Read full review](https://www.g2.com/survey_responses/leadskope-review-11782224)

### [LEAP360](https://www.g2.com/products/leap360/reviews)

LEAP360 is an AI-enabled all-in-one integrated platform that includes email marketing, SMS communication, voice callings, social media management, website builder, point of sale, product management, inventory management, bookings, appointments, gift cards, loyalty, memberships, eCommerce, and services.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate LEAP360?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind LEAP360?

- **Seller:** [LEAP360](https://www.g2.com/sellers/leap360)
- **Year Founded:** 2020
- **HQ Location:** Southlake, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ac3d5691bb4ab96c4ef2300116bc731f54242ac49627c4c68b9d707a534177d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleap360&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About LEAP360?

_AI-generated summary from verified user reviews_

##### Pros

- Users find LEAP360's **ease of learning** enhances organization and makes tracking progress smooth and enjoyable.
- Users find LEAP360 to be **super easy to use** , enhancing organization and making learning a smoother experience.
- Users find LEAP360 to be **super easy to use** , enhancing organization and making learning progress tracking effortless.
- Users find LEAP360 to be **extremely helpful** for tracking progress and organizing their learning effectively.
- Users find LEAP360 to be **extremely helpful** for tracking progress, ensuring an organized and smooth learning experience.

##### Cons

- Users experience **performance issues** with slow load times, impacting their overall experience with LEAP360.
- Users find the **slow loading** of LEAP360 occasionally frustrating, yet acknowledge its overall value for learning and development.

### [LISTSERV](https://www.g2.com/products/listserv/reviews)

LISTSERV is the original email list management solution brought to you by L-Soft. Offered as an on-premises software or cloud service, LISTSERV allows users to manage various email communications, such as discussion groups and newsletters, in one central interface, the LISTSERV hub. LISTSERV lists organize subscribers under one central email address so there is no need to remember subscriber information when you send an email. Simply send your message to your list's address and the message will be distributed to all of the list subscribers. Configure one-way lists for alerts and newsletters or two-way discussion lists for collaboration between organization members. Through the LISTSERV web interface, subscribers can create an account to manage their subscription settings, view previous mailings, and send emails to two-way discussion groups. List managers can use the web interface to create mailings using the provided HTML newsletter templates which allow users to add their own text, photos, links, and logos. LISTSERV features include database connectivity, LDAP integration, and automatic bounce handling. No matter your organization's size or structure, LISTSERV can be configured to work for you so you can enhance your communications. Head to www.lsoft.com today to see how LISTSERV can be an asset to your organization.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate LISTSERV?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind LISTSERV?

- **Seller:** [L-Soft](https://www.g2.com/sellers/l-soft)
- **Year Founded:** 1994
- **HQ Location:** Bethesda, US
- **Twitter:** @LSoftLISTSERV  
636 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1adf50a4c7c3fa747cee2a06c0f46a9f33a6eafc1e0552d48c4a22f818af0d51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fl-soft&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®
- **Phone:** -6647

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of LISTSERV?

**["Oldie but goodie"](https://www.g2.com/survey_responses/listserv-review-6749339)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/listserv-review-6749339)

#### What Are G2 Users Discussing About LISTSERV?

- [What is LISTSERV used for?](https://www.g2.com/discussions/what-is-listserv-used-for)

### [Luella](https://www.g2.com/products/luella/reviews)

Luella's Deliverability Agent is an AI-powered solution designed to enhance email deliverability by safeguarding sender reputation and ensuring messages consistently reach recipients' inboxes. By proactively monitoring inbox placement and preventing emails from being marked as spam, Luella helps organizations maintain effective communication channels. Key Features and Functionality: - Protects Sending Infrastructure: Utilizes dedicated IP clusters to isolate senders from potential spam risks, ensuring emails are routed through trusted servers that uphold the domain's reputation. - Monitors Deliverability and Sends Real-Time Alerts: Conducts ad-hoc inbox placement tests and continuously monitors sending health, providing real-time alerts with actionable steps to address issues before they affect performance. - Simulates Natural Mailbox Activity: Creates authentic interactions and browser actions between real corporate mailboxes to build credibility with email providers, balancing sending and response rates to avoid red flags. - Scales Outbound Volume Safely: Distributes email volume across multiple isolated mailboxes, each with tailored warm-up logic, IP rotation, and ongoing reputation monitoring, allowing for safe scaling of outbound communications. Primary Value and User Solutions: Luella's Deliverability Agent addresses the critical challenge of email deliverability by proactively managing and protecting sender reputation. By ensuring emails land in recipients' inboxes rather than spam folders, it enhances communication effectiveness, supports sales and marketing efforts, and preserves the integrity of outreach campaigns. This solution is particularly valuable for organizations seeking to maintain high engagement rates and avoid the pitfalls associated with poor email deliverability.

**Average Rating:** 4.8/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Luella?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Luella?

- **Seller:** [Luella](https://www.g2.com/sellers/luella)
- **Year Founded:** 2024
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ceb024e7fba5b759ce4aced0255ac8d72edebc6048c38b2e11b0e88db0bf02a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fluella-ai&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small, 8% Medium

#### What Do G2 Reviewers Say About Luella?

_AI-generated summary from verified user reviews_

##### Pros

- Users benefit from the **time-saving efficiency** of Luella, quickly connecting with high-value prospects and streamlining processes.
- Users find the **easy setup** of Luella invaluable for improving email deliverability and connecting with high-value prospects quickly.
- Users find Luella's **intuitive email warmup** system effective for improving domain trust and preventing spam issues.
- Users commend Luella for its **superior deliverability** and exceptional support, significantly enhancing their outreach success.
- Users value the **effective lead generation** of Luella, noting successful connections with high-value prospects in a short time.

##### Cons

- Users note some **missing features** , but appreciate the clear communication on upcoming improvements.
- Users find Luella **not intuitive** compared to other platforms, but ongoing improvements help ease usability concerns.
- Users face **slow loading** times during setup and warmups, impacting their overall experience with Luella.
- Users experience **slow performance** with Luella, as setup and warmups take longer than anticipated.
- Users find that the **set up and warmup processes are time-consuming** , impacting their overall experience with Luella.

#### What Are Recent G2 Reviews of Luella?

**["Interesting new take on outbound outreach"](https://www.g2.com/survey_responses/luella-review-11219076)**

**Rating:** 5.0/5.0 stars

_— Desmond l._

[Read full review](https://www.g2.com/survey_responses/luella-review-11219076)

**["Finally a platform that actually protects deliverability the right way"](https://www.g2.com/survey_responses/luella-review-11024021)**

**Rating:** 5.0/5.0 stars

_— Oriol S._

[Read full review](https://www.g2.com/survey_responses/luella-review-11024021)

### [Lumimail](https://www.g2.com/products/lumimail/reviews)

Lumimail is a Chrome extension that enables users to send personalized bulk emails directly from Gmail. It integrates with Google Sheets to support mail merge capabilities, allowing customized fields—such as names or companies—via spreadsheet data. The extension also includes AI‑powered content assistance for drafting subject lines and email bodies, produces templated HTML emails, and offers tools for tracking campaign performance (opens, clicks, replies). In addition, Lumimail supports automated follow‑up sequences based on predetermined schedules and features a prospecting tool to discover and verify contact emails. All of this functionality is accessible without leaving Gmail, aiming to streamline outreach processes for users in sales, marketing, recruiting, and small business settings

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Lumimail?

- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Lumimail?

- **Seller:** [Lumimail](https://www.g2.com/sellers/lumimail)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Lumimail?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Lumimail's **intuitive interface** , making it easy for new members to quickly become proficient.
- Users appreciate the **intuitive interface and ease of use** of Lumimail, making it easy for new team members to adapt.
- Users value the **easy integration** of Lumimail, enhancing operational efficiency and streamlining team workflows effortlessly.
- Users commend the **operational efficiency** of Lumimail, enjoying its intuitive interface and seamless integration with existing tools.
- Users value the **seamless integrations** of Lumimail, enhancing operational efficiency with existing tools effortlessly.

##### Cons

- Users often face **dashboard issues** including slow support response times and a lack of advanced customization options.
- Users find the **limited customization options** for dashboards restrictive and desire more advanced personalization features.
- Users experience **slow initial response times** from customer support, particularly outside regular business hours.

#### What Are Recent G2 Reviews of Lumimail?

**["Absolutely Love This Software!"](https://www.g2.com/survey_responses/lumimail-review-11896031)**

**Rating:** 4.5/5.0 stars

_— Piero B._

[Read full review](https://www.g2.com/survey_responses/lumimail-review-11896031)

### [Mach5 Mailer](https://www.g2.com/products/mach5-mailer/reviews)

Mach5 Mailer bulk email sender manages outbound, inbound, and web based email.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Mach5 Mailer?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mach5 Mailer?

- **Seller:** [Mach5](https://www.g2.com/sellers/mach5)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=212a47ef2c8641e34693b64af80fecfe3dc5e2cdeaeb5958c5ace3ed3a54df42&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3205981&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mach5 Mailer?

**["Mach5 Mailer has changed my view of email marketing forever!"](https://www.g2.com/survey_responses/mach5-mailer-review-4197746)**

**Rating:** 5.0/5.0 stars

_— Christopher F._

[Read full review](https://www.g2.com/survey_responses/mach5-mailer-review-4197746)

#### What Are G2 Users Discussing About Mach5 Mailer?

- [What is Mach5 Mailer used for?](https://www.g2.com/discussions/what-is-mach5-mailer-used-for)

### [Machinio System](https://www.g2.com/products/machinio-system/reviews)

MachineryHost is a product that solves many needs for sellers in our industry. It’s where Machinio will be investing and growing. Our vision is that MH will be a combination of tech-solutions for different areas of a seller’s business. Currently, MH is an all-in-one solution for: Website hosting Inventory Management CRM NEW: Email Marketing

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Machinio System?

- **Seller:** [Machinio](https://www.g2.com/sellers/machinio)
- **Year Founded:** 2012
- **HQ Location:** Chicago, Illinois, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=355bcb338f5c17c44c044c9874641b2ba9d4539ab4d3e56a74fdea95c9f7e303&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachinio-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
86 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Machinio System?

**["Single stage for Email advertising as well as computerization"](https://www.g2.com/survey_responses/machinio-system-review-5361220)**

**Rating:** 4.5/5.0 stars

_— Sonam P._

[Read full review](https://www.g2.com/survey_responses/machinio-system-review-5361220)

#### What Are G2 Users Discussing About Machinio System?

- [What is MachineryHost used for?](https://www.g2.com/discussions/what-is-machineryhost-used-for)

### [MageMail](https://www.g2.com/products/magemail/reviews)

MageMail provides a seamless email marketing solution for Magento users. That allows you create and customize 22 automated triggered emails while also providing the flexibility to have a more hands-on marketing approach for your eCommerce business. Our customers are able to start regaining 40% lost revenue in abandoned carts that same day.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind MageMail?

- **Seller:** [MageMail](https://www.g2.com/sellers/magemail)
- **Year Founded:** 2013
- **HQ Location:** Boston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24c520bec8ba77bc34763549b59679e38528c544c1dff4eaf381a3048333d104&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11026226&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Medium, 100% Large

#### What Are Recent G2 Reviews of MageMail?

**["My insights on magemail."](https://www.g2.com/survey_responses/magemail-review-2924630)**

**Rating:** 4.5/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/magemail-review-2924630)

### [Mailberry](https://www.g2.com/products/mailberry/reviews)

Most email platforms were built for yesterday’s marketer — slow, cluttered, and reliant on manual work. They’ve added AI features, but it’s all bolt-ons and busywork. Mailberry is different. We’re the world’s first AI-native Email Service Provider (ESP) — designed from the ground up to think, learn, and create with you. Meet Your Brand’s Email Brain™ Mailberry isn’t just a tool — it’s your brand’s always-learning, always-improving email engine that: - Learns about your brand, audience behavior, and campaign goals - Suggests what to send, when, and to whom - Automates creation, optimization, and performance tracking - Gets smarter the more you use it Whether you’re a growth marketer, strategist, or founder — Mailberry becomes your competitive edge. - Faster than Klaviyo. Smarter than Mailchimp. - Built by email pros who’ve driven $500M+ in revenue. Start building with your Email Brain™ → https://mailberry.ai

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Mailberry?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mailberry?

- **Seller:** [Engage.Guru](https://www.g2.com/sellers/engage-guru)
- **Year Founded:** 2022
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36f1af3c888870857a8bd09ac191b7fba09b08dd01cf7745c7d4e419b8cdbb7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F90601174&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Mailberry?

**["Easy to use"](https://www.g2.com/survey_responses/mailberry-review-8501580)**

**Rating:** 5.0/5.0 stars

_— Brittany G._

[Read full review](https://www.g2.com/survey_responses/mailberry-review-8501580)

### [Mailblast](https://www.g2.com/products/mailblast/reviews)

Mailblast makes sending emails simple and affordable using Amazon's Simple Email Service.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Mailblast?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mailblast?

- **Seller:** [Mailblast](https://www.g2.com/sellers/mailblast)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Mailblast?

**["Quality and price"](https://www.g2.com/survey_responses/mailblast-review-2906266)**

**Rating:** 5.0/5.0 stars

_— David M._

[Read full review](https://www.g2.com/survey_responses/mailblast-review-2906266)

#### What Are G2 Users Discussing About Mailblast?

- [What is Mailblast used for?](https://www.g2.com/discussions/what-is-mailblast-used-for)

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[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026