Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation.
Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send.
Core capabilities:
Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale.
Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end.
Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide.
Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers.
Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market.
Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads.
For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization.
Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution.
Average Rating: 4.5/5.0
Total Reviews: 973
How Do G2 Users Rate Validity Engage?
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Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
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Quality of Support: 8.7/10 (Category avg: 9.0/10)
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Ease of Admin: 8.8/10 (Category avg: 8.9/10)
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Ease of Use: 8.8/10 (Category avg: 9.0/10)
Who Is the Company Behind Validity Engage?
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Seller: Validity Inc
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Company Website:
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Year Founded: 2018
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HQ Location: Boston, Massachusetts
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Twitter: @TrustValidity
1,151 Twitter followers
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LinkedIn® Page: www.linkedin.com
350 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: Email Marketing Manager, Marketing Manager
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Top Industries: Marketing and Advertising, Information Technology and Services
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Company Size: 44% Medium, 29% Small
What Do G2 Reviewers Say About Validity Engage?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use in Litmus, highlighting its intuitive interface and streamlined functionality.
- Users value the dynamic previews of Litmus that enhance email rendering across various devices and clients.
- Users commend Litmus for its user-friendly design and comprehensive email testing capabilities, which boost productivity and quality.
- Users value the dynamic previews in Litmus that enhance email rendering visualization across various devices and clients.
- Users value the user-friendly platform of Litmus, seamlessly managing clients and enhancing email campaign quality.
Cons
- Users experience slow performance with Litmus, particularly with rendering email previews and updating changes.
- Users highlight the missing features like an undo button and template sharing between sub-accounts as significant drawbacks.
- Users express frustration with email client settings being inflexible, hindering customization and leading to trust issues with rendering accuracy.
- Users find the email client settings too rigid, complicating the preview process and limiting flexibility in email management.
- Users find the product expensive, especially for small teams, with many features locked behind higher pricing tiers.
What Are G2 Users Discussing About Validity Engage?
