Dataro is a Fundraising Intelligence platform that sits on top of your CRM and turns donor data into ranked actions, so your team knows who to focus on and what to do next.
Most fundraising teams are under more pressure with less capacity. Goals keep rising, headcount doesn't, and every wasted contact gets scrutinized.
The safe default becomes mailing more people or reusing last year's segments, even when everyone knows it isn't precise. That guesswork is expensive. It burns budget, fatigues donors and slows approvals.
Dataro replaces that guesswork with a simple, repeatable rhythm. It reads your donor data and returns ranked lists, clear cutoffs and a recommended next action for every donor, so you can mail fewer people with confidence and protect net revenue.
Instead of relying on RFM, wealth scores and gut feel, Dataro scores each donor on propensity and intent across every program: appeals, recurring giving, mid-level, major gifts and legacy.
With Dataro, you can see where revenue, risk and opportunity sit across your program, then drill down to the individual donors who need attention now. You can build and activate precise audiences from propensity and intent, straight into email, ads, mail or your CRM.
You can also pull fully cited donor research profiles in minutes for major-donor prospects, launch ready-to-run playbooks that tell you who to contact and when, and spot recurring donors at risk of churning early enough to act.
Dataro is CRM-agnostic and works from a standard donor data export, with integrations for Salesforce, Raiser's Edge NXT, Blackbaud CRM, Dynamics 365, DonorPerfect, Bloomerang and more.
Your CRM stays the system of record. Dataro adds a predictive layer on top and sends outputs back as audiences, tasks and tags your team can run next week. Onboarding is low-lift, and decisions stay explainable and easy to justify to stakeholders.
Dataro is built for the full donor file, not just one program. Appeals, retention, mid-level, major and planned giving all run on the same rhythm: predict, act, measure, repeat. The result isn't more activity. It's fewer, better choices that compound over time.
Nonprofits across the US use Dataro to protect income while reducing waste.
Bat Conservation International beat its spring appeal target by 160%, adding $48,000 in revenue while mailing 2,300 fewer letters and lifting average gift by $100.
MAZON raised $91,075 on its first Dataro appeal, up 23% year over year on a 10% smaller mail file, with average gift up 21% to $130.
The Wilderness Society improved monthly giving conversion from 6% to 11%, adding 48 new recurring donors in 5 months at a 2.2 ROI.
If your team needs to raise more without raising headcount, Dataro helps you decide who to focus on and what to do next, with confidence.
Who Is the Company Behind Dataro?
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Seller: Dataro
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Company Website:
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Year Founded: 2020
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HQ Location: San Francisco, US
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LinkedIn® Page: www.linkedin.com
40 employees on LinkedIn®
