Digital signage software allows for text, animation, or video to be displayed on an electronic sign. This content is delivered through a remotely managed display such as a television, computer monitor, or a network of electronic signs. Typically, this signage is meant for the public, such as an electronic billboard or menu outside a restaurant. Digital signage is commonly utilized for marketing purposes, such as enhancing the customer experience or brand building.

Content management systems often integrate with digital signage tools as they are needed to manage, store, and publish the content for the displays. The best digital signage software must also integrate with the appropriate hardware, such as the screens the content will be displayed on.

To qualify for inclusion in the Digital Signage category, a product must:

• Display various types of content, such as images, text, and video
• Allow for content to be uploaded to an electronic sign
• Give users the ability to manage content from a remote location
• Provide the ability to update content frequently