Best Customer Data Platforms (CDP) - Page 23

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 371

Category Stats (Nov 2026)

  • Average Rating: 4.47/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Splio (+1.82%) - Among all products in this category, Splio recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 31,600+ Authentic Reviews
  • 371+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Brevo, Customer.io, Klaviyo, D·engage, and Zeotap CDP.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=brevo-brevo&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=d-engage&focus%5B%5D=zeotap-cdp)

Scal-e

Scal-e helps brands deliver the right message, at the right time, to the right person and through the right channel. Via the implementation of a 100% tailor-made DataMart, makes it possible to capture all the data and organize them around unified profiles in order to personalize omnichannel interactions and to have relevant, reliable and actionable information available in real time.

Who Is the Company Behind Scal-e?

  • Seller: Scal-e
  • Year Founded: 2007
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

SigParser

SigParser automatically scans the contents of past emails and calendars to find 60+ contact details such as full name, email, phone, title, location, and more. SigParser can automatically update CRM, sales, and marketing applications with contact and company details. Get a free no-commitment trial for up to three mailboxes.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind SigParser?

  • Seller: SigParser
  • Year Founded: 2017
  • HQ Location: San Diego, US
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

What Are Recent G2 Reviews of SigParser?

Sirdata

Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.

Who Is the Company Behind Sirdata?

  • Seller: Sirdata
  • Year Founded: 2012
  • HQ Location: PARIS, FR
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

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How it works

SocialScore

Rethink What You Know About Your Customers SocialScore is a next-generation customer intelligence platform that merges AI, behavioral scoring, and real-time digital footprint analysis to help companies truly understand, segment, and predict their customers — without the heavy tech lift. In most businesses, AI fails not because of the algorithm, but due to poor-quality or limited data. That’s where we come in. Unlike other tools that depend solely on internal historical behavior (CRM data, site visits, transactions), SocialScore aggregates real-time data from 300+ public and private digital sources — including social media activity, communication channels, interests, and behavioral markers — to create deeply enriched customer profiles in seconds. Our clients don't just get analytics; they get clarity. Marketing teams discover what channels and content actually convert. Risk departments finally understand who is behind each application — even if they have no credit history. And product teams gain the ability to personalize onboarding, offers, and journeys without relying on static personas or outdated data. With just one API call or via an intuitive dashboard, businesses can: Build and enrich customer personas in real time Predict customer behavior and intent with accuracy Reduce acquisition costs and fraud risks Optimize marketing budgets based on actual customer signals Enable smarter decisions across sales, marketing, risk, and CX Unlike generic AI tools or persona templates, SocialScore acts like your outsourced data science team — at a fraction of the cost, with zero integration burden. We're already working with top fintech, e-commerce, and leasing companies in Europe.

Who Is the Company Behind SocialScore?

Spectrum Context Graph

With Spectrum Context Graph, you get the fully integrated, accurate and enriched 360-degree customer view you need. You can add context to customer profiles, uncover timely actionable insights and create powerful experiences.

Who Is the Company Behind Spectrum Context Graph?

Splunk Cloud Platform

Search, analyze, visualize and act on your data with the flexible, secure and cost effective data platform service. Go live in as little as two days, and with your IT backend managed by Splunk experts you can focus on acting on your data. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities. Search any kind of data in real-time to detect and prevent issues before they happen with access to the latest streaming and machine learning capabilities.

Average Rating: 4.3/5.0

Total Reviews: 2

Who Is the Company Behind Splunk Cloud Platform?

  • Seller: Cisco
  • Year Founded: 1984
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    95,294 employees on LinkedIn®
  • Ownership: NASDAQ:CSCO
  • Phone: 847-678-6600

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Are Recent G2 Reviews of Splunk Cloud Platform?

What Are G2 Users Discussing About Splunk Cloud Platform?

Stames

Stames is a platform that helps businesses improve their customer services through powerful tools and data. From sales pipeline tools to APIs that makes it easier to access customer data, requests, queries, complaints, feedback and much more. Stames connects teams to customers and helps businesses monitor, track & respond to the needs of their customers effectively & effortlessly.

Who Is the Company Behind Stames?

stellaralgo

Today’s organizations want to build cohesive, transparent and sophisticated cultures anchored in data-based decision-making but often times lack the resources and “know-how” to execute in a meaningful way. StellarAlgo's customer data platform is uniquely positioned to help organizations quickly and cost-effectively organize, analyze and leverage the data they need to make successful business decisions.

Who Is the Company Behind stellaralgo?

Suadeo Self Data Services® platform

The Self Data Services® platform from Suadeo empowers business users with complete autonomy in managing and manipulating their data, without the need for technical expertise. This freedom in data usage promotes collaboration and enhances collective intelligence. Designed from its inception as a single processing engine and with a unified user interface, the platform aims to liberate data usage throughout its entire life cycle. The platform offers a comprehensive range of services, including: - Low-code applications: Non-technical users can quickly develop applications without the need for any coding. - Data visualization: The platform's data visualization features empower business users and, in combination with its data management capabilities, liberate the user. - Agile reporting: Suadeo's reporting is dynamic, responsive, and agile, offering the performance and agility expected by top management. - Open data: The Self Data Services® platform from Suadeo is inherently open data, allowing data, analyses, and components to be shared with a single click, both internally and publicly. - Data Governance: The Self Data Services® platform from Suadeo also guarantees end-to-end control and management of data, from extraction to distribution. - Sovereign cloud: Suadeo offers a sovereign cloud with data centers hosted in the Île-de-France region. All hardware and software that make up our cloud is the exclusive property of Suadeo. Suadeo is used by both private and public sector organizations worldwide.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Suadeo Self Data Services® platform?

  • Seller: Suadeo
  • Year Founded: 2004
  • HQ Location: Ivry sur seine , FR
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Suadeo Self Data Services® platform?

Swayware

Swayware is a human data platform. It can identify anonymous website visitors and provide their names, emails, demographic data, and real-time behavior from across the internet. Connected to the marketing and data stack, Swayware generates 1:1 personalized emails, SMS, and in-session experiences to drive conversion. Swayware works with both business-facing and consumer-facing companies.

Who Is the Company Behind Swayware?

TCS CII

TCS Customer Intelligence & Insights™ is an AI-driven customer analytics and real-time Customer Data Platform designed to help organizations harness data for actionable insights. By unifying data from multiple sources, CI&I enables businesses to deliver personalized services, products, and experiences at the right time through appropriate channels, thereby enhancing customer loyalty and lifetime value. Key Features and Functionality: - AI/ML-Powered Analytics: Utilizes artificial intelligence and machine learning to provide personalized recommendations and next-best actions, enhancing customer engagement. - Pre-Built, Industry-Specific Solutions: Offers ready-to-use solutions tailored for industries such as banking, insurance, retail, and public services, ensuring faster time-to-value. - Omnichannel Customer Experiences: Improves customer interactions across various channels by providing a unified 360-degree customer view, leading to increased engagement and satisfaction. - Real-Time CDP: Collects and unifies multi-source customer data into a single view, enabling real-time personalized customer engagement. - Loyalty Management: Applies AI and real-time CDP capabilities to develop personalized loyalty programs that build strong emotional connections with customers. Primary Value and Solutions Provided: CI&I addresses the challenge of fragmented customer data by integrating information from diverse sources to create a comprehensive customer profile. This integration allows businesses to: - Enhance Customer Loyalty: Deliver personalized experiences that resonate with customers, fostering long-term relationships and increasing lifetime value. - Optimize Marketing Efforts: Utilize AI-driven insights to create targeted campaigns, improving cross-sell and upsell opportunities while reducing marketing costs. - Accelerate Digital Transformation: Leverage pre-built, industry-specific use cases to quickly implement solutions that drive business growth and adaptability. By providing a unified platform that combines customer analytics, real-time data processing, and loyalty management, TCS Customer Intelligence & Insights™ empowers organizations to deliver hyper-personalized customer experiences, build emotional loyalty, and drive top-line growth.

Who Is the Company Behind TCS CII?

Teavaro

We provide you with a proprietary Universal Marketing ID (UMID) to identify users and activate customer data in real-time.

Who Is the Company Behind Teavaro?

  • Seller: Teavaro
  • Year Founded: 2014
  • HQ Location: Teddington, England, United Kingdom
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Ternair Marketing Cloud

Marketing Automation & Customer Data Platform Ternair Marketing Cloud makes 1-to-1 marketing possible for you. From a basic newsletter to advanced, dynamic communication flows via various channels. Experience the ultimate freedom. * Connect multiple data sources easily and quickly * Experience the freedom to create segmented and personalized campaigns * Work faster and more efficiently by automating your customer journeys

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Ternair Marketing Cloud?

  • Seller: Ternair
  • Year Founded: 2006
  • HQ Location: IJsselstein, NL
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Ternair Marketing Cloud?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024