Best Customer Advocacy Software - Page 12

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 174

Category Stats (Sep 2026)

  • Average Rating: 4.52/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Froonze Loyalty (+1.5%) - Among all products in this category, Froonze Loyalty recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,400+ Authentic Reviews
  • 174+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, LoyaltyLion, Okendo, Smile.io, NiceJob, Buyapowa, Synup, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=synup&focus%5B%5D=yotpo)

Viralby - Customer-Powered Sales Platform

Viralby is a marketing automation platform designed to scale sales through customer advocacy and user-generated content (UGC). The platform enables e-commerce and SaaS brands to build branded ambassador programs, transforming their existing customer base into a scalable sales force. Unlike traditional reward systems, Viralby focuses on active engagement. It provides tools for creating specific promotional tasks, automating reward distribution, and managing brand currency. This approach helps businesses reduce Customer Acquisition Cost (CAC) by leveraging organic word-of-mouth instead of relying solely on paid advertising. Key capabilities include: - Ambassador Management: Tools to launch and scale custom advocacy programs. - UGC Automation: Systems for generating and tracking authentic social proof and reviews. - Retention Mechanics: Integrated brand currency and instant rewards to improve Customer Lifetime Value (LTV). - SEO & Search Visibility: Optimization of brand presence through distributed user content across social platforms and search engines. Viralby integrates with existing marketing stacks to amplify growth through viral mechanics and verified social proof.

Who Is the Company Behind Viralby - Customer-Powered Sales Platform?

Volca

Volca provides AI-powered referral programs and marketing tools to streamline customer acquisition and growth for trade businesses, allowing clients to attract new clients, cultivate stronger customer relationships, and achieve sustainable business expansion.

Who Is the Company Behind Volca?

  • Seller: Volca
  • Year Founded: 2024
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Votility

People, who are members of organizations nationwide, care about what happens to themselves, their business and their family and they want a voice with simple, straightforward tools to make that voice count. Its why Votility exists.

Who Is the Company Behind Votility?

White Label Loyalty

We are a data driven technology platform that helps businesses increase revenue and retention by understanding, predicting and influencing customer behaviour. 75% of loyalty programs fail and our mission at White Label Loyalty is to solve this problem. White Label Loyalty is a flexible cloud-based loyalty platform that empowers businesses to increase their revenue by understanding, engaging and retaining their customers. Our API-first solution resolves 3 key problems, due to which most loyalty programs fail. Firstly, the platform makes loyalty digital and mobile, which decreases friction in customer engagement. Secondly, our top of the class loyalty engine allows businesses to reward any customer activity chosen, not just transactions. This is important as it helps to strengthen customer relationships and hence increase customer retention. Lastly, our platform allows seamless integration with key business systems. Consequently, it is much easier to run data-driven loyalty programs, personalise rewards and achieve customer satisfaction. With multiple years of experience (in various industries and use cases), and having created an API-first product, White Label Loyalty is able to provide unique value propositions that will increase your customer loyalty and retention. For instance,Dubai Holding wanted to offer a frictionless, digital-first experience to users while integrating with a wide range of businesses.Once approached, White Label Loyalty developed a first-of-its-kind rewards program revolutionising loyalty in the Middle East, Tickit. Our end-to-end solution included the back-end loyalty platform and branded mobile app. The program brought user-friendly card-linking technology with both Visa & Mastercard to the UAE for the first time. The result? Tickit quickly became 2nd largest loyalty program in the UAE, as it had instant uptake with thousands of signups in the first month. Powered by our robust event-based loyalty engine, we were able to provide a seamless experience for earning and redeeming rewards. We have helped brands like Burger King, Dubai Holding, Pepsico, Nets, Wesleyan, SKB Bank, Biscuit, Wavin, and Akzo Nobel unlock customer loyalty and retention. We’ll help you get the data you need to build deeper relationships with customers that drive long-term growth and retention – at scale.

Average Rating: 4.0/5.0

Total Reviews: 11

How Do G2 Users Rate White Label Loyalty?

  • Ease of Use: 7.7/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.8/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind White Label Loyalty?

  • Seller: White Label Loyalty
  • Year Founded: 2015
  • HQ Location: Leeds, GB
  • Twitter: @whitelabelloyal
    1,881 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 82% Large, 18% Small

What Are Recent G2 Reviews of White Label Loyalty?

WinWinKit

WinWinKit provides an easy way to set up, integrate, and launch referral programs. It is built on the simple concept of a referral code. Each user of the app users gets a unique referral code that can be used to invite new users for a reward. What rewards are, when they apply, which party receives what, is entirely under your control and can be set up with a few clicks.

Who Is the Company Behind WinWinKit?

Yuccan Lead

Who Is the Company Behind Yuccan Lead?

  • Seller: TWIIKY
  • Year Founded: 2020
  • HQ Location: Courbevoie, FR
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Zyper

Zyper is a marketing software platform that helps brands identify their top 1% of fans and create an active community of brand advocates.

Who Is the Company Behind Zyper?

  • Seller: Zyper
  • Year Founded: 2017
  • HQ Location: San Francisco, US
  • Twitter: @zyper_official
    495 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 24, 2026