# Best Customer Advocacy Software - Page 12 ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Jul 2026) - **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month _Last updated: July 29, 2026_ ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,400+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506) Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo) **Sponsored** ### FirstPromoter Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-31T16%3A25%3A38Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=80501&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D12&secure%5Btoken%5D=dfbb8e255a177cfff637c1783ac048dfe20a55b8b9c3c309c8f2e7e3b0b04220&secure%5Burl%5D=https%3A%2F%2Ffirstpromoter.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) ### [White Label Loyalty](https://www.g2.com/products/white-label-loyalty/reviews) We are a data driven technology platform that helps businesses increase revenue and retention by understanding, predicting and influencing customer behaviour. 75% of loyalty programs fail and our mission at White Label Loyalty is to solve this problem. White Label Loyalty is a flexible cloud-based loyalty platform that empowers businesses to increase their revenue by understanding, engaging and retaining their customers. Our API-first solution resolves 3 key problems, due to which most loyalty programs fail. Firstly, the platform makes loyalty digital and mobile, which decreases friction in customer engagement. Secondly, our top of the class loyalty engine allows businesses to reward any customer activity chosen, not just transactions. This is important as it helps to strengthen customer relationships and hence increase customer retention. Lastly, our platform allows seamless integration with key business systems. Consequently, it is much easier to run data-driven loyalty programs, personalise rewards and achieve customer satisfaction. With multiple years of experience (in various industries and use cases), and having created an API-first product, White Label Loyalty is able to provide unique value propositions that will increase your customer loyalty and retention. For instance,Dubai Holding wanted to offer a frictionless, digital-first experience to users while integrating with a wide range of businesses.Once approached, White Label Loyalty developed a first-of-its-kind rewards program revolutionising loyalty in the Middle East, Tickit. Our end-to-end solution included the back-end loyalty platform and branded mobile app. The program brought user-friendly card-linking technology with both Visa & Mastercard to the UAE for the first time. The result? Tickit quickly became 2nd largest loyalty program in the UAE, as it had instant uptake with thousands of signups in the first month. Powered by our robust event-based loyalty engine, we were able to provide a seamless experience for earning and redeeming rewards. We have helped brands like Burger King, Dubai Holding, Pepsico, Nets, Wesleyan, SKB Bank, Biscuit, Wavin, and Akzo Nobel unlock customer loyalty and retention. We’ll help you get the data you need to build deeper relationships with customers that drive long-term growth and retention – at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate White Label Loyalty? - **Ease of Use:** 7.7/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10) - **Ease of Admin:** 7.8/10 (Category avg: 9.0/10) - **Ease of Setup:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind White Label Loyalty? - **Seller:** [White Label Loyalty](https://www.g2.com/sellers/white-label-loyalty) - **Year Founded:** 2015 - **HQ Location:** Leeds, GB - **Twitter:** @whitelabelloyal 1,881 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78007fb52d72473ca4b468ea724df6c595fe241de408b81a8319397b461ae6be&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwhitelabel-loyalty%2F&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 82% Large, 18% Small #### What Are Recent G2 Reviews of White Label Loyalty? **["Good App works well"](https://www.g2.com/survey_responses/white-label-loyalty-review-9729597)** **Rating:** 4.0/5.0 stars _— Shaun H._ [Read full review](https://www.g2.com/survey_responses/white-label-loyalty-review-9729597) **["Prompt support of team"](https://www.g2.com/survey_responses/white-label-loyalty-review-9636744)** **Rating:** 4.0/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/white-label-loyalty-review-9636744) ### [WinWinKit](https://www.g2.com/products/winwinkit/reviews) WinWinKit provides an easy way to set up, integrate, and launch referral programs. It is built on the simple concept of a referral code. Each user of the app users gets a unique referral code that can be used to invite new users for a reward. What rewards are, when they apply, which party receives what, is entirely under your control and can be set up with a few clicks. #### Who Is the Company Behind WinWinKit? - **Seller:** [WinWinKit](https://www.g2.com/sellers/winwinkit) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e09393cb06d7e5390caec865c39c5619f19405e128769a40d5444751fa72959&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwinwinkit&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Zyper](https://www.g2.com/products/zyper/reviews) Zyper is a marketing software platform that helps brands identify their top 1% of fans and create an active community of brand advocates. #### Who Is the Company Behind Zyper? - **Seller:** [Zyper](https://www.g2.com/sellers/zyper) - **Year Founded:** 2017 - **HQ Location:** San Francisco, US - **Twitter:** @zyper\_official 495 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cbad4820daa3347db75a402fe5d85765e67e076e948ac2846b96cea1fc9c9ea2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzyper.&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-advocacy?order=g2_score&page=11#product-list) - [1](/categories/customer-advocacy?order=g2_score#product-list) - [2](/categories/customer-advocacy?order=g2_score&page=2#product-list) - … - [8](/categories/customer-advocacy?order=g2_score&page=8#product-list) - [9](/categories/customer-advocacy?order=g2_score&page=9#product-list) - [10](/categories/customer-advocacy?order=g2_score&page=10#product-list) - [11](/categories/customer-advocacy?order=g2_score&page=11#product-list) - 12 - Next ›Next › Spotlight Categories [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) [Auto Dialer Software](https://www.g2.com/categories/auto-dialer) Similar Categories - [Employee Advocacy](/categories/employee-advocacy) [Browse Customer Advocacy Themes](/categories/customer-advocacy/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated June 24, 2026 Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news. Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share. Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers. To qualify for inclusion in the Customer Advocacy category, a product must: - Provide features to create and manage referral programs in order to find and attract the best advocates for each brand - Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates - Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement - Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it Show More