### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Customer Advocacy Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Customer Advocacy Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Customer Advocacy Software Articles [![How to Implement an Impressive Customer Marketing Strategy](https://learn.g2.com/hubfs/Customer%20Marketing@2x.png "How to Implement an Impressive Customer Marketing Strategy")](https://www.g2.com/articles/customer-marketing) [ ### How to Implement an Impressive Customer Marketing Strategy ](https://www.g2.com/articles/customer-marketing) Many companies spend a vast amount of their marketing budget on acquiring new customers. [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![Introducing G2’s New Brand Advocacy Services Category](https://learn.g2.com/hubfs/brand%20advocacy%20services%20blog-AI.jpg "Introducing G2’s New Brand Advocacy Services Category")](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) [ ### Introducing G2’s New Brand Advocacy Services Category ](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is aimed to reflect the growing offerings among marketing service providers to help businesses develop advocacy programs and drive brand loyalty. G2 has a Brand Advocacy Software parent category housing Customer Advocacy software and Employee Advocacy Software. With the new category, G2 will cater to the software and service side of advocacy marketing.  [ ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A ](https://learn.g2.com/author/alanna-iwuh) by Alanna Iwuh [![Customer Marketing the G2 Way](https://learn.g2.com/hubfs/customer%20marketing.jpg "Customer Marketing the G2 Way")](https://www.g2.com/articles/customer-marketing-the-g2-way) [ ### Customer Marketing the G2 Way ](https://www.g2.com/articles/customer-marketing-the-g2-way) In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been that knowing your customer is key. But how do you harness the voice of your customer in a sea of software? [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell ## Customer Advocacy Software Discussions 0 [What are the top-rated customer advocacy platforms for B2B brands?](/discussions/what-are-the-top-rated-customer-advocacy-platforms-for-b2b-brands) Our B2B marketing requires advocacy programs tailored to enterprise buyers and longer sales cycles. We need platforms that provide structured programs, measurable results, and scalability for B2B clients. We’re exploring: - **Yotpo** for B2B-tailored review and advocacy campaigns. - **Birdeye** is used due to its enterprise features for customer experience and advocacy tracking. - **Extole**  scales well for B2B referral and advocacy programs. Feedback needed: - How well do these platforms cater to B2B-specific needs? - Are B2B reporting and engagement features robust? Do any of these tools provide any standout capabilities for enterprise-level campaigns? Answered: Devyani Mehta on October 27, 2025 [Your answer](/discussions/what-are-the-top-rated-customer-advocacy-platforms-for-b2b-brands/comments/new?remote=true) 0 [Which are the top tools for measuring advocacy program ROI?](/discussions/which-are-the-top-tools-for-measuring-advocacy-program-roi) To justify marketing spend and optimize strategy, we need accurate reporting on the ROI of advocacy programs, including conversions, referrals, and engagement metrics. We’re considering: - **Herdify** for its detailed analytics on referral performance and ROI. - **Zuberance,** because it provides comprehensive tracking of advocacy metrics across channels. - **Mention Me** as it ties advocacy activity directly to conversion and revenue data. Questions for the community: - How accurate and actionable are ROI reports? - Do these platforms allow easy integration with analytics or CRM systems? Have you faced any challenges with these tools while interpreting or presenting data to stakeholders? Answered: Devyani Mehta on October 27, 2025 [Your answer](/discussions/which-are-the-top-tools-for-measuring-advocacy-program-roi/comments/new?remote=true) 0 [Which are the top tools for managing customer referral programs?](/discussions/which-are-the-top-tools-for-managing-customer-referral-programs) Managing referrals manually is inefficient for our growing customer base. We’re looking for platforms that allow scalable referral programs, automation, and detailed tracking to maximize ROI. We’re evaluating: - **Talkable** for managing large-scale referral campaigns with automation and tracking. - **Cello** because it streamlines referrals and provides detailed reporting dashboards. - **ReferenceEdge** focuses on structured referral workflows for enterprise customers. We’d like feedback: - How easy is it to set up and maintain referral programs? - Any standout features for tracking and optimizing referrals? Can any of these tools handle multiple campaigns simultaneously? Do share any experience with this! Answered: Devyani Mehta on October 27, 2025 [Your answer](/discussions/which-are-the-top-tools-for-managing-customer-referral-programs/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/customer-advocacy/resources?discussions_page=3) - [1](/categories/customer-advocacy/resources) - [2](/categories/customer-advocacy/resources?discussions_page=2) - [3](/categories/customer-advocacy/resources?discussions_page=3) - 4 - [5](/categories/customer-advocacy/resources?discussions_page=5) - [6](/categories/customer-advocacy/resources?discussions_page=6) - [7](/categories/customer-advocacy/resources?discussions_page=7) - [8](/categories/customer-advocacy/resources?discussions_page=8) - … - [30](/categories/customer-advocacy/resources?discussions_page=30) - [31](/categories/customer-advocacy/resources?discussions_page=31) - [Next ›Next ›](/categories/customer-advocacy/resources?discussions_page=5) ## Customer Advocacy Software Reports Mid-Market Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Spring 2026 G2 Report: Momentum Grid® Report