### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Customer Advocacy Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Customer Advocacy Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Customer Advocacy Software Articles [![How to Implement an Impressive Customer Marketing Strategy](https://learn.g2.com/hubfs/Customer%20Marketing@2x.png "How to Implement an Impressive Customer Marketing Strategy")](https://www.g2.com/articles/customer-marketing) [ ### How to Implement an Impressive Customer Marketing Strategy ](https://www.g2.com/articles/customer-marketing) Many companies spend a vast amount of their marketing budget on acquiring new customers. [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![Introducing G2’s New Brand Advocacy Services Category](https://learn.g2.com/hubfs/brand%20advocacy%20services%20blog-AI.jpg "Introducing G2’s New Brand Advocacy Services Category")](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) [ ### Introducing G2’s New Brand Advocacy Services Category ](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is aimed to reflect the growing offerings among marketing service providers to help businesses develop advocacy programs and drive brand loyalty. G2 has a Brand Advocacy Software parent category housing Customer Advocacy software and Employee Advocacy Software. With the new category, G2 will cater to the software and service side of advocacy marketing.  [ ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A ](https://learn.g2.com/author/alanna-iwuh) by Alanna Iwuh [![Customer Marketing the G2 Way](https://learn.g2.com/hubfs/customer%20marketing.jpg "Customer Marketing the G2 Way")](https://www.g2.com/articles/customer-marketing-the-g2-way) [ ### Customer Marketing the G2 Way ](https://www.g2.com/articles/customer-marketing-the-g2-way) In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been that knowing your customer is key. But how do you harness the voice of your customer in a sea of software? [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell ## Customer Advocacy Software Discussions 0 Question on: impact.com [Can I start with one program and add more later?](/discussions/46612-can-i-start-with-one-program-and-add-more-later) For example, if my business is only ready to implement a customer referral program now, can we do that first and add loyalty programs later? Absolutely - Many of our customers start by implementing one rewards program and add subsequent programs over time. Once you’re fully integrated with SaaSquatch, additional programs can be easily added. Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46612-can-i-start-with-one-program-and-add-more-later/comments/new?remote=true) 0 Question on: impact.com [Who is SaaSquatch not ideal for?](/discussions/46611-who-is-saasquatch-not-ideal-for) Are there any types of businesses that SaaSquatch might not work for? We find that our platform may be overboard for early eCommerce stores that just want a basic referral program or coupon codes for one-off sales. However, once you have a returning customer base that you want to engage with more and segment to provide more targeted programs and offers, we may be a better fit at that time. Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46611-who-is-saasquatch-not-ideal-for/comments/new?remote=true) 0 Question on: impact.com [Does SaaSquatch work with mobile apps?](/discussions/46610-does-saasquatch-work-with-mobile-apps) Can SaaSquatch referral and loyalty programs be integrated directly into mobile apps, or do users need to always access the programs from a web browser? Yes - The SaaSquatch platform integrates with your mobile app and technology stack to create an amazing mobile experience and drive app growth. SaaSquatch natively integrates with mobile deep linking platforms (AppsFlyer, Branch) to improve all aspects of your mobile app referral experience, from downloading, installing, and sharing. Learn more here: https://www.saasquatch.com/apps/ Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46610-does-saasquatch-work-with-mobile-apps/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/customer-advocacy/resources) - [1](/categories/customer-advocacy/resources) - 2 - [3](/categories/customer-advocacy/resources?discussions_page=3) - [4](/categories/customer-advocacy/resources?discussions_page=4) - [5](/categories/customer-advocacy/resources?discussions_page=5) - [6](/categories/customer-advocacy/resources?discussions_page=6) - … - [30](/categories/customer-advocacy/resources?discussions_page=30) - [31](/categories/customer-advocacy/resources?discussions_page=31) - [Next ›Next ›](/categories/customer-advocacy/resources?discussions_page=3) ## Customer Advocacy Software Reports Mid-Market Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Spring 2026 G2 Report: Momentum Grid® Report