Best Brand Intelligence Software - Page 7

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Researched and written by Alanna Iwuh

Brand intelligence software is used by marketing leaders to improve their brand health and expand the top of the marketing funnel. Marketing teams for consumer-facing brands leverage unified brand intelligence solutions to understand what their consumers or buyers feel or think about the brand daily or periodically.

Brand intelligence platforms capture online signals across all digital channels, including advertisements, web traffic, social media, public relations, and online reviews. These signals are analyzed to determine if a brand's presence exceeds its competitor’s and if the brand marketing resonates with buyers. Brand intelligence software provides specific recommendations on brand improvement efforts.

Unlike content creation software that help publish brand material or marketing account intelligence software that focus more on finding the right consumer profile, brand intelligence software creates an ecosphere of personal and competitor brand knowledge. Its sole purpose is to monitor and report what other brands publish compared to the user’s brand.

To qualify for inclusion in the Brand Intelligence category, a product must: