Total Products under this Category: 171
Last updated: September 01, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.
Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)
Conversion tracking and attribution tool for affiliate marketers, product owners and agencies
We improve conversion tracking across all of your ad platforms, including TikTok, Meta, and Google. Improve your event data quality and watch your ad campaign performance improve.
Agency Attributer tags every form submission with the exact channel, campaign, and ad that brought the visitor — so every lead in your client's CRM carries full revenue attribution data.
Agentcroft Insights is a marketing intelligence platform that consolidates data from 14 channels, including Google Ads, Meta, GA4, TikTok, HubSpot, and Salesforce. The platform provides real-time, full-funnel attribution that connects marketing spend to revenue. An adaptive knowledge graph processes business data to surface customer behavior patterns, spending efficiency, and market trends, adjusting as conditions shift. Automated reports translate performance data into plain English explanations with actionable recommendations. The platform responds to natural language questions about campaign performance with evidence-based answers. Budget adjustment suggestions include projected impact forecasts. Competitor intelligence tracking identifies emerging market opportunities. The fact database expands over time, allowing strategic decisions to build on accumulated knowledge rather than starting from scratch with each analysis.
Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities.
Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the only first-party cookie solution featured by Shopify. It upgrades your tracking with first-party cookie & data integrations, ensures you get 99%+ accurate data and clarity on how your entire customer journeys. A must-have for all marketers. You will utilize your precise customer data to understand customers' buying processes, optimize campaigns, and increase ROAS 20%. - Real-time customer end-to-end journey - Attribution for ads, influencers, affiliates, social media, organic search, and any campaigns. - Ads automation - Server-side tracking
AttributeIQ is a full-funnel multi-touch attribution platform built for B2B marketing teams. It connects GA4, HubSpot, and CRM data to map every content touchpoint from first visit to closed-won revenue.
Marketing Attribution Software that tracks consumers journeys from their first to their last click. Using AI Machine learning software we are able to better understand the journey customers take to the conversion (purchase) and allocate marketing resources accordingly!
BlueAlpha runs your marketing budget like a portfolio, proving what every ad dollar drives and moving it to where it works, built into your stack and your business context. Unlike the patchwork of point solutions and agencies that leave you stitching together your own answers, BlueAlpha becomes part of your business. It learns your goals and context, fits into your existing workflows, and works where your team already operates, building a living knowledge base of your brand, history, constraints, and strategy so every agent decides in your context, not generically. Seven specialized agents own every decision surface, from where to move budget this week, to which creative is fatiguing, to what your competitors are running, to pushing approved changes directly into your ad platforms. Every agent is invokable via MCP, so the whole org lives inside Claude, Codex, or any AI workspace your team already uses. Trusted by IHG, Wonder, Klover, Blue Apron, Pettable, Cann, and more. Founded by former Tesla growth and data science leaders.
BooleanMaths is a SaaS platform designed to optimize ad performance and provide accurate marketing attribution and conversion tracking. It helps businesses debug their revenue by fixing ad targeting on platforms like Meta and Google Ads through the use of Conversion APIs. The platform offers true insights into user journeys, enabling marketers to understand and improve their marketing strategies. Key features include accurate attribution modeling, real-time insights, and intelligent optimization strategies that ensure ads reach the right audience at the right time. BooleanMaths is particularly valuable for e-commerce businesses and marketers who want to maximize their return on ad spend (ROAS) and gain a deeper understanding of their customer's path to purchase. It solves the problem of inaccurate or incomplete data by providing a comprehensive view of marketing performance, allowing businesses to make data-driven decisions and improve their overall marketing effectiveness. By accurately tracking conversions and optimizing ad spend, BooleanMaths helps businesses achieve higher returns and drive measurable results, ultimately leading to increased revenue and growth.
Castlytics is a multi-signal attribution platform designed to measure the ROI of creator-led marketing. While traditional tracking links often fail due to privacy updates and cross-device friction, Castlytics provides a unified view of your campaign performance across podcasts, YouTube, and social media. Our platform moves beyond simple click-tracking by combining vanity URLs, promo code monitoring, and post-purchase survey data into a single source of truth. Key Features & Benefits: Multi-Signal Attribution: Capture every conversion by triangulating web traffic, coupon usage, and customer intent surveys. Creator-Specific Insights: Identify which creators drive genuine business growth versus those that only drive vanity metrics. Cross-Platform Tracking: Seamlessly monitor campaigns running on visual platforms like Instagram and TikTok alongside audio-first channels like podcasts. Privacy-First Data: Future-proof your marketing analytics against the decline of third-party cookies and tracking pixels. Castlytics empowers brands and agencies to scale their influencer and creator partnerships with data-driven confidence and clear ROAS reporting.
Causality Engine is a marketing attribution platform that uses causal inference, not correlation, to show e-commerce brands which marketing channels actually drive sales. Traditional tools like Google Analytics credit the last click. If a customer saw an Instagram ad, opened an email, then Googled your brand name, Google gets 100% of the credit. The ad and the email get zero. This causes marketers to systematically overspend on bottom-funnel channels and underfund the ones that create demand. Causality Engine fixes this. Upload a Google Analytics CSV and get a full causal attribution analysis in minutes. No pixels, no SDKs, no developer needed. The platform reveals 15-25% of revenue that traditional attribution structurally cannot see, and quantifies it as an exact euro amount per channel. Built for e-commerce brands doing €5K+ monthly revenue. All data is EU-hosted. GDPR-compliant from the ground up with right-to-erasure, data anonymisation, and fraud detection built in. Pricing starts at €99 for a single analysis. Pro subscribers (€299/mo) get unlimited analyses, AI chat, and full historical lookback.
