ReferralHero is AI-powered referral software built for home service businesses. It helps roofing, solar, HVAC, electrical, plumbing, landscaping, pool, cleaning, pest control, and moving companies turn satisfied customers, partners, and local advocates into a steady, measurable source of new jobs. Businesses use ReferralHero to launch and manage four types of programs: customer referral programs, affiliate programs, partner programs, and waitlists or contests.
Why home service businesses choose ReferralHero:
Word of mouth has always been the most trusted source of new business in home services. Homeowners ask neighbors who replaced their roof, which HVAC company showed up on time, or who they trust to clean their home. The problem is that most of these recommendations happen in person, at the job site, over the fence, at a neighbor's door, or in a quick text between friends, so they never get tracked. Business owners know referrals drive growth, but they can't see which customers are sending them work, can't reward those customers consistently, and can't measure what the referral channel is actually worth.
ReferralHero solves this by giving home service businesses one system to capture, track, reward, and measure every referral, whether it starts online or offline. Instead of handwritten notes and spreadsheets, businesses get a structured referral program that runs in the background and shows real results.
Program types:
Customer referral programs. Reward existing customers for recommending your business to friends, family, and neighbors. Each customer gets a unique way to share, and every referral they generate is credited back to them automatically. Customer referral programs are ideal for roofing, solar, HVAC, plumbing, and other trades where one happy homeowner often knows several others who need the same service.
Affiliate programs. Pay commissions to people and organizations who promote your business to their audience. Affiliates can include local influencers, community groups, real estate agents, content creators, and industry websites. ReferralHero tracks every lead and sale an affiliate drives so commissions are accurate and transparent.
Partner programs. Build referral relationships with complementary businesses that serve the same homeowners. A roofer might partner with a solar installer, a landscaper with a pool service, a moving company with a cleaning company, or a home inspector with an HVAC or pest control provider. ReferralHero gives each partner its own tracking and reward structure so partnerships are easy to manage and easy to measure.
Waitlists and contests. Generate demand before a launch, a new service area, a seasonal promotion, or a limited-capacity offer. Waitlists let people move up the line by referring others, and contests reward the participants who bring in the most referrals. These campaigns create urgency and spread awareness quickly through social sharing.
Online and offline referral tracking:
Most referral software only works when a referral clicks a link. That works for e-commerce and software companies, but it misses most of the referrals that happen in home services. ReferralHero tracks referrals across every channel where word of mouth actually happens.
Digital referral links. Every advocate gets a unique referral link they can share by text, email, or social media. When someone clicks the link and converts, the referral is credited automatically.
QR codes. Each advocate can also get a personal QR code that can be printed on business cards, door hangers, yard signs, invoices, truck wraps, and direct mail. When a new customer scans the code, the referral is tracked just like a link click. QR codes are especially useful for businesses that work in neighborhoods and want to turn every completed job into a local marketing opportunity.
Name-based attribution. When a new customer simply says "my neighbor Sarah recommended you," ReferralHero can credit that referral by name. This captures the in-person word of mouth that link-based tools miss entirely, making ReferralHero a strong fit for brick-and-mortar and service businesses where referrals happen face to face.
Custom referral definitions:
Every business defines success differently, so ReferralHero lets each business decide exactly what counts as a referral. A referral can be defined as a submitted lead, a booked appointment, a completed visit, a purchase, or an active subscription. A solar company might reward only after a signed contract, an HVAC company might reward after a first service visit, and a cleaning or pest control company might reward when a new customer starts a recurring plan. This flexibility means businesses only reward the outcomes that matter to them.
Automated rewards people actually want:
Rewards work best when they are valuable to the person receiving them and delivered without delay. ReferralHero lets businesses offer the rewards their audience actually wants, including cash, gift cards, and account credit. Rewards are fulfilled automatically with instant delivery, so business owners and office staff don't need to track down who earned what, mail checks, or buy gift cards by hand.
Full-funnel analytics and ROI:
ReferralHero campaign dashboards track the full customer journey from first click or scan to conversion. Businesses can see how many referrals each advocate sends, how many of those referrals become customers, and how much revenue the program generates. Dashboards make it easy to identify top advocates, compare the performance of customers, affiliates, and partners, and measure the real return on investment of the referral channel. Instead of guessing whether referrals are working, owners and marketing teams get clear numbers they can use to make decisions.
Built-in fraud protection:
Referral programs that pay real rewards need protection against abuse. ReferralHero includes built-in anti-fraud protection with IP tracking and pattern detection to flag suspicious activity such as self-referrals, duplicate sign-ups, and fake accounts. This ensures businesses only pay for legitimate referrals and keeps reward budgets focused on real customers.
Done-for-you service:
Not every home service business has the time or in-house marketing team to design and launch a referral program. For teams that don't want to build it themselves, ReferralHero offers a done-for-you service that provides expert-guided setup and strategic consultation, not just software access. The ReferralHero team helps businesses choose the right program type, define what counts as a referral, select rewards, set up tracking, and launch a program that fits how their business actually operates. This gives owners a working referral program without the trial and error.
Easy setup:
ReferralHero can be launched quickly using plug-and-play widgets, or integrated fully into a business's existing website, marketing funnel, and tech stack. Every step of setup includes hints and tutorials, and customers have access to a support center and technical customer support.
Integrations:
ReferralHero integrates with more than 500 tools, so referral data flows into the systems a business already uses. Popular integrations include:
CRM and home service software: ServiceTitan, Housecall Pro, Jobber, JobNimbus, AccuLynx, Workiz, ServiceM8, HubSpot, Salesforce, GoHighLevel, and Zoho, so advocates can be paid when a referred job is booked or completed.
Email marketing: Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, AWeber, Moosend, and Sendlane.
Scheduling and forms: Calendly and Typeform.
Websites and landing pages: WordPress, Squarespace, Shopify, WooCommerce, ClickFunnels, Unbounce, and Instapage.
Analytics and tracking: Google Analytics and Facebook Pixel.
Automation: Zapier, which connects ReferralHero to more than 5,000 additional apps.
Engagement features:
ReferralHero includes social sharing tools that make it easy for advocates to spread the word, along with optional gamification such as leaderboards and milestone rewards. Gamified elements drive extra participation in contests and waitlists.
Industries served:
ReferralHero is focused on home service businesses, organized across four groups:
Exterior and structural: roofing and restoration companies, and solar installers.
Home systems: HVAC companies, electricians, and plumbers.
Outdoor and grounds: landscaping and lawn care companies, and pool service companies.
Property care: cleaning services, pest control companies, and moving companies.
ReferralHero also supports other local and professional businesses, including dental practices, med spas, and offline service businesses, as well as SaaS platforms, fintech companies, and mobile apps.
Who ReferralHero is for:
ReferralHero is a good fit for home service businesses that already get referrals but can't track or reward them consistently, companies that want to lower customer acquisition costs by relying less on paid ads and lead-buying platforms, businesses that want to formalize partnerships with complementary local companies, and owners who want a referral program that is set up for them by experts.
Summary:
ReferralHero is referral software for home service businesses that want to turn word of mouth into a predictable growth channel. It supports referral, affiliate, partner, and waitlist or contest programs; tracks referrals through links, QR codes, and name-based offline attribution; lets businesses define a referral as a lead, booking, visit, purchase, or active subscription; automatically delivers cash, gift cards, or account credit; tracks the full journey from first click to conversion; protects against fraud with IP tracking and pattern detection; and offers a done-for-you setup with expert strategy consultation.
Learn more at www.referralhero.com.
Who Is the Company Behind ReferralHero?
