quick learn, cross platform, rapid development, community

First, I have been using this product since it was CrossBasic. The Company has continued to put resources into expanding and improving pretty much every aspect of the product. Aside from the cross-platform programming, Xojo offers a clean interface and straight forward syntax. The IDE also has a great debugging console and excellent language references. Additionally, Xojo releases updates and fixes on a pretty tight schedule.

Xojo is great for creating native MacOS, Windows, and Linux desktop, console, and web applications. This is regardless of the platform you prefer. A Mac user can easily develop for Windows and Linux and visa versa. It is generic enough to make it flexible enough to do practically any job. The fact that it's a simple checkbox to make native applications for another platform is quite impressive. There are few, if any, hoops that a developer will have to go through to create 32-bit or 64-bit applications for desktop, web, or console. Xojo can create iOS applications too and they're working on an Android release too. It's not nearly as mature as their desktop and web targets but you can get the job done. Raspberry Pi is a relatively new addition too. It's quite possible to create some complex Raspberry Pi applications without having to switch environments. The 3rd party developer community is small but good. There are multiple reporting tools, database tools, and libraries to help out with practically anything. The community is awesome. The Xojo Forums are friendly to new developers and even complex questions are generally answered quickly.