Traction Complete sales pipeline visualization is brilliant. It provides a real time, clear picture of the status of each deal. Another thing that I find to be very helpful is the automated follow-up sequences - being able to set up a series of emails to nurture leads has saved us a lot of time. The built-in contact management, which directly connects the communication history with each prospect, allows remaining organized without any problems. It actually keeps our sales staff informed of all.

This best of all being as it relates to the ability to connect the leads to correct accounts automatically. Before, my marketing team was always asking me if this company already in our system or new. Now with Traction Complete, all is automated in Salesforce. I don't have to worry about redundancy of data. It is very fast and working in background, hence we get clean data without doing manual work. Also, the team is very helpful if we have any doubt.

The "Lead to Account Matching" is here the hero. Before this, my Marketing team was working this hard to get the leads and then Sales reps would complain that the lead is already an existing customer or should be another person's lead. It caused so much internal "kitch-kitch" (small fights). Traction Complete matches all correctly to the right account in Salesforce automatically.Also, the "Complete Hierarchies" is a very powerful thing to an executive. I can see in one screen the whole "Family Tree" of a big global client. I do not need to ask my Ops guy for a report every time I want to see our total footprint of a company like Citibank or Reliance. It just shows up. And because its "100% Native" in Salesforce I don't have to worry about our data sitting in some other third-party server.