Traction Complete is excellent in keeping Salesforce data clean and actionable. It has an intelligent lead-to-account matching which automatically connects new leads with existing accounts to avoid duplications and enhance records. I especially admire the feature of account hierarchies that provides our sales reps with a crystal-clear perspective of the intricate organizational structures. This detailed data sorting assists our teams in prioritization and interaction with the accounts in a more meaningful way resulting into improved outreach strategies.

Traction Complete sales pipeline visualization is brilliant. It provides a real time, clear picture of the status of each deal. Another thing that I find to be very helpful is the automated follow-up sequences - being able to set up a series of emails to nurture leads has saved us a lot of time. The built-in contact management, which directly connects the communication history with each prospect, allows remaining organized without any problems. It actually keeps our sales staff informed of all.

This best of all being as it relates to the ability to connect the leads to correct accounts automatically. Before, my marketing team was always asking me if this company already in our system or new. Now with Traction Complete, all is automated in Salesforce. I don't have to worry about redundancy of data. It is very fast and working in background, hence we get clean data without doing manual work. Also, the team is very helpful if we have any doubt.