I appreciate that Traction Complete is 100% self-hosted and native, which keeps our data within the Salesforce cloud platform. This greatly enhances our security, making my security team very happy. I also find the setup is easy and fast, especially with the improved onboarding wizard in the new version, which helps connect our main objects quickly. Traction Complete automatically assigns inbound leads to the right territory or account owner, which streamlines our processes and prevents our team from sitting in a manual queue for hours. Additionally, it effectively organizes our account hierarchy by linking entries into a single corporate family tree and using AI workflows to clean and enrich records before they reach sales reps, minimizing the risk of data pollution.

Honestly speaking, the best thing about Traction Complete is how it handles the lead routing. Before this, my team was doing so much manual work in Salesforce, it was a total headache! Now, the automated matching is like magic. It finds the right account for the lead and assigns it to the correct person instantly. No more "who should get this lead?" drama in the office. Also, the UI is very friendly—I didn't need a PhD to understand how to set up the basic rules. It just works!

I personally love that Traction Complete automates the lead to account matching in Salesforce. It also links new leads to existing accounts instantly, eliminating the possibility of two records and making sure that the sales reps can see all the information. The account based routing saves colossal amounts of time; leads are automatically forwarded to the respective territory owner.