It has been a great tool for arranging hierarchies, which ultimately help us identify the correct account ownership.

Frankly speaking, as a Data Science Manager, my AI/ML models need good food (clean data) to give good predictions. In the past, we became used to our CRM only consuming garbage. This review is done after 2 years of hands-on. I shall mention unto you my 3 most favoured things in an unsophisticated manner: The Matching Engine: It is excessive powerful. On uploading a new list, Traction Complete automatically locates the exact matching Account. No longer has an orphan wandering about in the system. Complete Hierarchies: Personally, this is my favourite. We must be able to access parent-child mapping of large enterprise companies in data science in order to determine the total potential revenue. The tool is automatically drawing the entire family tree. And we no longer have to write convoluted SQL or SOQL queries to use in this updation. No Code Deduplication: My data engineers are now extremely glad. They are on complete waste of time before, writing Python scripts to combine duplicates. We are now mass merging their Complete Clean interface. It is saving our maximum bandwidth.

I personally like how the Traction Complete assists in keeping the customer information clean and accurate. It will enable me to identify duplications in records and rectify anomalies in our database. The feature set enhances improved organization of data in various teams. It also aligns well with our sales and marketing platforms and helps in keeping information on track. This makes my work more efficient as I do not have to spend much time cleaning up data issues manually.