It is cost effective and functionality-wise it has most of what would be needed to publish a screen capture based and ppt-content based online course

Integrating Audiate let me edit my voice track as if it were a text document—quickly removing filler words and awkward pauses—and then sync everything seamlessly back into Camtasia. The canvas tools also made it simple to maintain professional, consistent branding across all my videos with custom intro/outro slides, lower-third titles for formulas, and crisp screen-zoom annotations that keep students tightly focused on specific cells.

I use Camtasia for internal training, external training videos, product demos, and marketing videos. It significantly reduces training time for clients. I like its ease of use and the extensive library of tutorials and webinars, which allow me to learn at my own pace and eliminate the need for support tickets on how to do something. The initial setup was 'easy peasy', making it my first choice without considering alternatives. I also find it helpful that Camtasia integrates with Snagit and Audiate.