Integrations available. Being able to quickly integrate with Hubspot, Salesforce, GA4 made it a lot easier to track performance, optimize and access audiences. Their partnerships with Bombora and D&B made it so easy to also tap into some ABM capabilities, without going to an ABM platform. Allowing us to reach highly valuable users at a much more efficient cost. I also really like the FootTraffic measurement and CrossChannel Attributuin reports right there, making it so easy to understand upper funnel impact

They have a great, attentive team that supports you throughout the whole process, from onboarding through campaign management and reporting.

the dashboard is very detailed and also intuitive. The online trainings and recordings are easily accessible. Our performance reporting is thorough and is able to track and report on primary as well as secondary KPIs. And while we haven't used it yet, I think it's great that they are currently the only programmatic solution that offers integration and inventory with ChatGPT.