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GWI

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197 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 1 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
Star Rating
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77
3
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Tom S.
TS
Tom S.
04/16/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Easy to Use but Requires Export and Search Improvements

|GWI
I find GWI easy to use, and I really appreciate the crosstabs function for quick insights. It allows us to quickly identify channel preferences, affinities, and overlap on new and existing audiences. The heatmap function is great for providing a quick visual reference, and the indexing gives a clear idea on where to focus energy within an audience. Onboarding was good, and using the platform was straightforward from the start.
Verified User in Consulting
UC
Verified User in Consulting
04/15/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

User-Friendly and Fast, but Not enough Professional

|GWI
It is extremely user-friendly, easy to use, and fast. We do have access to other similar tools (e.g. several from the former Kantar Media, now fifty5blue, in many countries) and nothing is so smooth and quick
Siam S.
SS
Siam S.
04/15/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Valuable Consumer Insights but Needs Feature Tweaks

|GWI
I like that GWI is easy to use and understand. I also appreciate that their core survey has been running for an extremely long time, so the data sets are large, and you can spot trends as they change over time. It was also very easy to set up and get onboarded onto the plaftorm.

About

Contact

HQ Location:
London, England

Social

@gwidotcom

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com