Generect has been one of the more impressive ways I've scaled personalization as the Head of Online Growth at a 500 person lifestyle brand. The AI recommendations dynamically tuned placements of the products for customer behavior and segmentations. We’ve created rules based on visitor type that dynamically display hero banners and product collections for new vs returning. It was so easy to integrate with our Shopify Plus store and we were getting results within the first week.

In my capacity as Head of Online Growth at a dynamic lifestyle brand, I needed tools to give my marketing team greater freedom while also retaining site independence. This capability Generect kb going for a Song. The rich visual editor and template system enable my team to independently create and launch landing pages for joint promotions and campaigns. Approvals are also very good. can review and approve any changes before they go live, so you can rest assured.

At Barrel, in our agency work with many lifestyle and fashion brands on the Shopify Plus platform, my main responsibility has been translating high-level strategy into measurable, testable hypotheses. Generect is the one that enable this. We leveraged the platform's A/B testing module to validate a new navigation structure we had recommend for a recent client in the activewear space. The granular performance data is my favorite though; I can see how a change to a layout on a category page specifically impacts scroll depth and add to cart rates by audience segment. This takes our client conversations from a position of "we think" to one of "we know."