Generect provides us with a data-driven basis for all of our client recommendations. Rather than relying on best practices or shooting darts in the dark, I have the power of the platform analytics available to me telling me exactly how the client's product catalog is doing on their actual living and breathing storefront. The ability to analyze visual hierarchy and to point out underperforming sections on a website are extremely useful for us to create an appealing business case around our suggested strategies too. Itis like having an X-ray of the customer journey.

Generect's biggest strength from an operations standpoint is the way it centralizes and automates processes that were previously manual and siloed. This integrates perfectly with our Shopify backend, so our inventory and product data are always in sync. That means I can stop fielding a never-ending barrage of tickets from marketing requesting small adjustments for every layout tweak. They use the platform when they can, where the platform provides a controlled, but still agile, environment in which they can launch their campaigns without needing much dev or ops oversight which has relieved alot of friction from our processes.

Generect has changed the way I find prospects and work with them. To put simply, as an SDR, knowing the digital footprint of a prospect becomes very important. Storefront performance analytics from the platform itself—such as which product categories or collections are being promoted most heavily—provides a really strong opener. Rather than sending a standard cold email, I can point toward a given brand's merchandising strategy or a recent brand campaign I saw through their public-facing storefront. It gives my outreach a collaborative and personalized feel.