The chrome extension and how well we were able to integrate into our current Salesforce integration has been a game changer for my team. Our use case is pretty simple, but crucial: I have two SDRs that use it everyday to research prospects on LinkedIn. And with a single click from the profile of a potential prospect, they can drag and drop a verified corporate email address and direct phone number into a new lead record in Salesforce. Doing so also populates fields like company name, job title and industry. This has reduced the amount of data entry and research for each lead, from 5-7 minutes to around 30 seconds. The lead enrichment API is also the lifeblood for us – we enrichment every webinar attendee list automatically with firmographic before it even gets assigned to a rep, so our team has everything they need at their fingertips from day 1.

Security-wise and operationally, I like that it has well-defined data governance features as well as an API-based integration model. The opportunity to enforce RBAC (Role-Based Access Controls) guarantees our sales and marketing personnel do not have access to calls or emails they needn't be privy to, in the spirit of least privilege. The emphasis of the platform on data validation and cleaning also minimizes the possibility that our teams will be acting upon incorrect, or even deliberately planted, data. “It becomes a part of the audit trails, and that is what, as a security officer, I need to have visibility on,” he says.

My team at Stripe needs to show selling power to prospective merchants quickly, as a Sales Supervisor. Generect has become our default online demonstration platform to show various businesses how they can improve their website. The visual editor creates operational demo stores that normally take weeks to produce within hours. I use this tool 3 to 4 times a week for client presentations and demos. The product recommendation engine powered by AI is especially great to show clients in order to help them understand how they can increase average order value with merchandising. Our existing demo environments are fully integrated on the platform.