What primarily separates the platform is its predictability and simplicity to roll out. Our teams can extract, harmonize, and align data at speed, without disrupting today’s processes. Easy to use and user-friendly, even for beginner users.

Security-wise and operationally, I like that it has well-defined data governance features as well as an API-based integration model. The opportunity to enforce RBAC (Role-Based Access Controls) guarantees our sales and marketing personnel do not have access to calls or emails they needn't be privy to, in the spirit of least privilege. The emphasis of the platform on data validation and cleaning also minimizes the possibility that our teams will be acting upon incorrect, or even deliberately planted, data. “It becomes a part of the audit trails, and that is what, as a security officer, I need to have visibility on,” he says.

My team at Stripe needs to show selling power to prospective merchants quickly, as a Sales Supervisor. Generect has become our default online demonstration platform to show various businesses how they can improve their website. The visual editor creates operational demo stores that normally take weeks to produce within hours. I use this tool 3 to 4 times a week for client presentations and demos. The product recommendation engine powered by AI is especially great to show clients in order to help them understand how they can increase average order value with merchandising. Our existing demo environments are fully integrated on the platform.