So as a product evangelist and B2B marketer in the thorny AdTech space, my challenge is focus and accuracy. Generect is the scapel in my toolbox. I need it for two separate but equally indispensable tasks. First off, ABM (Account-Based Marketing): I create targeted account lists that include both DSPs, SSPs and key brands. I never leave home without my Generect Chrome Extension (in LinkedIn and Twitter at least). If I find a decision maker at that company (specifically; VPs of Fraud Prevention, or Head of Supply), I’ll click on the extension and get a confirmed corporate email, plus usually direct dial. And that’s sort of non-negotiable for any kind of custom outreach, you’re not going to evangelize with a contact@ address:. Second, in influencer and partner mapping: I leverage the lead enrichment to research journalists, analysts or other AdTech influencers. Whether from a list you upload from an event or names pulled from articles, Generect appends company details, corrects job titles and validates contact info. That way I can adjust my pitch to perfection recognizing if it’s a freelance writer or an analyst at a large firm like Forrester.

My basic use for Generect is to go find and confirm high quality retail partners that have the potential for spread (national accounts). It’s always the first app I launch in the morning. First, I feed it a short-list of our best current partners. Then I build a new target list using its AI-driven lookalike modeling. The tool evaluates social as well as professional data i.e. that’s how it comes up with correct corporate contact profiles and even more importantly confirms the email addresses. The entire process of compiling this targeted, verified list of 50 prospects now takes me less than a half an hour to complete work that once took up half my day. I then take these clean lists and export them directly into our Salesforce CRM, which is where our outreach campaigns commence. The No. 1 biggest thing is the confidence that it gives us. The quality data is on point and therefore we experience very little to no bounced emails which in turn equals a higher initial connection rate. It’s not only a database, it is an intelligence tool. By dissecting our best clients, it enabled us to craft an evolving Ideal Customer Profile (ICP) that accurately predicts which companies are most likely to be a good fit. This has moved from a spray-and-pray type of strategy to a very targeted, scientific approach. By having all this collated into a real-time dashboard, our proposals are informed and timely.

I find Generect to be a great survey platform for earning money, and the amount is big. The withdrawal success rate is high, which improves the user experience and makes happy users. The platform is described as running smoothly and creative.