When we add a distribution option to PRNEWS.IO, we need to be confident that the process will work the way we expect and that clients won’t run into surprises later. So, for me, the biggest advantage is predictability! EZ Newswire has been solid in that sense. I’d also like to note that I’ve been working in PR for quite some time. And I can say with confidence that some PR services have such a complex structure that even for me, someone with experience, their dozens of pages in Google Sheets look like a real nightmare. But EZ keeps the process relatively self-serve while still having a responsive team when something needs attention.The reporting side is also practical.

What I like most is the simplicity of the product. It's very seamless, very user friendly, and very easy to use. There are few buttons and not many clicks. I like the save ability of your drafts, and the ability to update and edit any copy in real time. Time saving is the biggest thing for me, and it's very easy to go live. It guarantees placement of press releases to the publishers we want, and the scheduling is easy. We have very good customer service with EZ Newswire. Our contact there is pretty strong at responsiveness and at making any changes or edits we need. It's also very easy when it comes to payments, so we get these out pretty quickly since we do a pretty high volume of press releases. We switched from Business Wire, and this has been a nice little switch for us. What mattered most was speed to publish, ownership, ease of use, and wanting distribution to different channels. Compared to Business Wire, where communication was more difficult and the account manager was always over email and it was a difficult product to weave through, EZ Newswire is much more consistent and simple. The initial setup was very easy.

I've worked with enough PR distribution platforms to know what good looks like and EZ Newswire clears that bar consistently. At PRNEWS.IO, they're our exclusive partner for Reuters and Fortune distribution, which says a lot about the trust we've built with them. Their support team actually gets back to you, the platform doesn't require a manual to navigate, and the reporting is clean enough to drop straight into a client update. For a space that's full of overpromising and underdelivering, that's more than enough to stand out.