For our associates, it is the ease of learning and use, and the UX and UI are stunningly friendly. Clients love the presentation of PDF and online reports. Great for boutique firms like ours that want the best of cutting-edge coverage measurement and reporting, without prohibitive learning curve or runaway costs. The social measurements are automatically retrieved for non-paywalled online, while offline media (e.g. print, radio and TV) we can edit manually and edit the data, which worked out great for a multi-media world.