Email marketing helps me reach my audience, and building and personalizing emails makes my campaigns look professional. I also like the marketing automation because it saves me time by handling repetitive tasks automatically. Segmenting contacts by their interests and personalization did make messages feel more targeted, and welcome emails and follow-up messages usually worked well.

It simplified multichannel marketing greatly by letting my team manage email, SMS, WhatsApp, and other campaigns from one platform.

Combining Email and SMS within the same automation workflows was seamless and easy to set up. The automated welcome sequence and abandoned cart workflow worked exceptionally well, with triggers that reliably sent an initial email immediately after the action and then followed up with a conditional SMS reminder 24 hours later if the email wasn’t opened. Segmenting subscribers based on past purchase history and engagement activity (active vs. inactive users) allowed for much more relevant messaging.