I value the reliable data management and connectivity with other systems. The import/export tools give me flexibility and control over data, the APIs enable integration and automation across platforms, and email list management helps with accurate segmentation, targeting, and data quality for campaigns. Segmentation and personalization did help somewhat, since people who had already shown interest in a specific program got more relevant follow-up emails instead of generic communications. Email and SMS were also relatively easy to manage together because they follow similar campaign and audience workflows.

I really appreciate Brevo Marketing Platform for its ability to handle both email and SMS marketing in one place. The platform is very user-friendly, even for our team that's not experienced with email marketing. It's really quick to go from start to finish when creating and sending out email campaigns, and I love how you can schedule them in advance, which makes planning a breeze. Another standout feature for me is how easy it is to duplicate past campaigns and reuse them. It's a massive time-saver as I can make a few tweaks for different target demographics without having to start from scratch each time. Additionally, the pricing is significantly better than our previous service, and the initial setup was very simple with not much setup required. We will use an AI tool like ChatGPT or Claude to write out all of our copy, and then we will easily copy and paste it, put a design together in Brevo, and then be able to distribute just like that.

I like how with Brevo Marketing Platform, I can organize guests into different groups and send them relevant offers or follow-up messages without needing human interaction. It helps my sales team save time by managing guest contacts, sending promotional emails and messages, and creating targeted campaigns for guests. Brevo is impactful for our business by handling booking confirmations, pre-arrival information, post-stay thank-you messages, and feedback requests efficiently.