Birch helps performance marketing teams manage high creative volume and automate their performance strategy across Meta, TikTok, Snapchat, and Google — without turning it into a black box. Stage turns creative sitting in Google Drive into ads, so high-volume creative testing doesn't mean manual re-uploads. A deterministic rules engine handles the repetitive work (pausing, scaling, budget shifts) on conditions users define, and every rule stays readable, before and after it runs. Birch AI reads across connected accounts, flags gaps and growth opportunities, and proposes changes for users to approve — it doesn't move budget on its own. Birch MCP lets users pull automation data into an AI tool of choice. Built for in-house teams running high ad spend across many accounts, and agencies managing several client accounts, with enterprise-grade scalability and real people behind support.