Ellavator Ai and their marketing bot Ella have become a core part of how I work as a Fractional CMO. I use Ella as a human-led, AI-assisted brainstorming and thought partner - from high-level strategy down to specific tactics. What I value most is having a virtual collaborator as a solo business owner that’s smart enough to push back, not just agree with everything I say. It feels like bringing a room full of seasoned marketers into the conversation, without losing control of my own thinking or my clients’ IP. Unlike generic AI tools, this is a private, purpose-built system I can confidently share with clients. Once I’ve built it for them, they own it. If you want a serious, thoughtful way to add AI to your marketing work without dumbing anything down, I highly recommend Ellavator Ai.