The platform supports Tech and Non-Tech Savy. AMP IQ feature is quite a hands-on tool for marketers to build their own segments.

I have data insights that were not available to me before. Different data sources have come together in Amperity to help bring a complete picture of our customers into view.

- pre built structures and functions - reduces design time and iterations - unambiguous and up-to-date documentation on data structures and functions - ML based "stitch" function to merge customer records - availability of scripting/SQL so that user/implementation team is not hamstrung - easily viewable error logging so that process status is transparent and easy to understand - competent and responsive amperity side implementation team (based on 1 implementation expereince!) - sandbox feature for development and deployment - configurable feed to downstream systems