What I appreciate most about Adjust is how reliably it tracks multi-channel campaigns. When I’m managing budgets across major networks like Meta, Google Ads, and TikTok, having a single source of truth is essential. Adjust gives us highly granular data, which makes it much easier to pinpoint tracking discrepancies and troubleshoot ad delivery issues with our partners. As a result, it saves us hours of manual cross-checking when we’re reconciling mismatches in ad revenue data.

The robust cohort analysis and real-time attribution are definite standouts for me. When you’re managing user acquisition for apps that use hybrid monetization models (combining both IAP and IAA), you really need precise data mapping, and Adjust handles that seamlessly. The dashboard UI is intuitive, so I can quickly pull the reports I need, and the smooth integrations with various ad networks help ensure we receive accurate postbacks to optimize our campaign budgets effectively.

What I appreciate most about Adjust is its reliability in tracking multi-channel campaigns. When managing budgets across major networks like Meta, Google Ads, and TikTok, having a single source of truth is crucial. Adjust provides highly granular data that makes it significantly easier to debug tracking discrepancies and ad delivery issues with our partners.