API is accessible and well-documented. You can pull any data you need and build automated reports the way it works for your team, not the way the platform wants you to. No need to rely on built-in dashboards or manual exports.
What I appreciate most is how easy it is to connect advertising partners such as Applovin, unity Ads, Meta, Google Ads and Mintegral. The attribution data is laid out clearly and is simple to interpret, which lets me compare performance across channels fastest without having to export everything into a spreadsheet. When I need to, its also easy to make reL time performance adjustments.