What I appreciate most about Adjust is its reliability in tracking multi-channel campaigns. When managing budgets across major networks like Meta, Google Ads, and TikTok, having a single source of truth is crucial. Adjust provides highly granular data that makes it significantly easier to debug tracking discrepancies and ad delivery issues with our partners. It saves us hours of manual cross-checking when reconciling ad revenue data mismatches.

Adjust helps us track install sources between organic and paid users, and monitor campaign performance across Meta, Google Ads, and TikTok. Features like event tracking, deep link, and reattribution help us better understand user behavior and optimize campaigns more effectively.

I've created the ticket below, so it would be helpful if you could apply the changes.