This is probably the feature I appreciate most. A lot of fraud tools only tell you there's a problem after the damage is already done, which usually means spending time chasing refunds and sorting through bad data. Adjust takes a much more proactive approach by blocking fraudulent installs—things like click injection and SDK spoofing—in real time before they're ever attributed. From a marketer's perspective, that's huge. It keeps our attribution data clean, so we're making campaign decisions based on real users instead of bot traffic. That means better optimization, more confidence in reporting, and less wasted budget. In our experience, the savings alone can easily justify the investment.

What I like best about Adjust is its strong presence in Japan. Compared to AppsFlyer, Adjust has a larger local team, provides very responsive support, and hosts many industry events, which makes it easier to stay up to date with market trends and product developments. I also appreciate its pricing model. Adjust offers a more cost-effective solution while still providing a feature set that is comparable to other leading MMPs. From my experience, clients can achieve their measurement and attribution goals without compromising on functionality.

Sufficient support & onboarding helped us.