What I like most about Adjust is how it clearly shows which ads are actually bringing in real customers, so you don't have to guess where your money is going. It is great at filtering out fake traffic and bots, which keeps your data honest and saves you from wasting your budget. The platform is straightforward and reliable, making it much easier to see what is working and what isn't without any confusion.

The interface and features are easy to use, making it very helpful for tracking tasks and reporting needs.

I find Adjust easy to implement, with SDK and API integration available. It's straightforward to track marketing performance across platforms because Adjust can be used for third-party integrated campaigns like Google Ads and also for manual tracking in SEO articles. I also appreciate their ease on configuring the attribution model, attribution window, and setting up unique events for strict event calculation. If the event is on the client side, implementing the SDK is easier, but Adjust also offers API event sending, which enables me to send backend events such as callback payments easier. Adjust offering callbacks for each data we send to manually track additional parameters is a plus. The initial setup was simple, making it easy to set up app codes and events.