1Channel
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1Channel Visual Merchandising & POSM Management is a cloud-based platform that helps FMCG, CPG, and retail organizations plan, deploy, and audit point-of-sale materials and visual merchandising displays across retail outlets. Programme managers define POSM categories such as banners, posters, standees, and digital displays for easier tracking and deployment. Campaigns are created with a defined duration, store list, and POSM mapping, giving store-level visibility into what has been deployed and what is pending. Field teams capture images of displays through the mobile app for validation, while a multi-level audit workflow lets supervisors score and approve submissions, and a bypass workflow captures exceptions like store closures. Campaign coverage and visibility tracking measure how much of the planned merchandising was executed, with coverage percentages, a visibility index, and performance analytics available through dedicated dashboards.
1Channel QR Code & Invoice-Based Loyalty is a cloud-based platform that helps FMCG, building materials, electrical, and automotive brands run secure, verified loyalty programs for retailers, dealers, distributors, mechanics, and contractors. Each product, pack, or partner ID can be linked to a unique QR code for scan-based sales validation, structuring every reward around an authentic transaction. Partners upload invoice images through the mobile app for claim verification, with duplicate detection and a structured approval workflow that cross-checks QR scans against invoice data to prevent fraudulent claims. An automated points engine calculates rewards based on SKU, volume, slab, or campaign multiplier, crediting points instantly once validation is complete. Partners are classified into Silver, Gold, and Platinum tiers based on validated sales performance, with a real-time dashboard tracking active partners, points issuance, redemptions, and region performance. Points can be redeemed via UPI, bank transfer, vouchers, or catalogue-based rewards.
1Channel Retailer Loyalty Program is B2B loyalty software for brands that sell through retailers, distributors and dealers. It replaces manual trade incentive management with configurable schemes, automated points and transparent payouts. Reward retailers on SKU focus, volume or value slabs, targets and campaign participation, and run separate distributor incentive programs tied to billing value, territory targets and quarterly bonuses. An automated points engine applies slab logic, multipliers and earning caps once performance is validated through multi-level, role-based approvals. Partners move through Silver, Gold and Platinum tiers, track points in a mobile wallet and redeem through bank transfer, UPI, digital vouchers or reward catalogues. Real-time dashboards show secondary sales contribution, scheme participation, points issued vs redeemed and incentive liability. Used by FMCG, building materials, electrical, automotive and pharma brands.
1Channel Channel & Influencer Loyalty is loyalty program software for brands whose sales depend on retailers, distributors and on-ground influencers such as mechanics, contractors, painters and masons. It replaces manual incentive tracking with a transparent rewards program. Partners join through self-registration, referral, nomination with sales-team approval or bulk upload, with configurable KYC before redemption. Admins set monthly or quarterly targets with slab logic, SKU focus campaigns, multipliers and earning caps, and points are calculated automatically once a QR scan or invoice upload is validated, with duplicate claims blocked. Partners climb Silver, Gold and Platinum tiers, compete on regional leaderboards and redeem through bank transfer, UPI, vouchers or a reward catalogue. Real-time dashboards track member growth, active and inactive partners, redemptions and reward liability. Used by FMCG, building materials, electrical, automotive and pharma brands.
1Channel Expense Management Software replaces paper receipts and email approvals for distributed field teams. Admins create expense heads such as Travel, Fuel, Meals, Accommodation, Communication and Daily Allowance, and set claim limits, mandatory receipt thresholds and approval levels for each. Employees submit claims from the Android or iOS app with an auto-generated request code and attach bills or receipts as photos or PDFs; offline drafts sync when the device reconnects. Claims are checked against policy at submission, small claims under a set threshold can auto-approve, and the rest route through the reporting hierarchy, with multi-level approval for high-value claims. Travel claims can be calculated from GPS-logged distance. Employees track status from Submitted to Disbursed, approved reimbursements sync with attendance closure for payroll, and reports break spend down by expense head, employee and period. Used by field sales, FMCG, pharma, logistics and service teams.
1Channel Attendance & Time Tracking Software replaces registers, punch cards and spreadsheets for field and distributed teams. Employees mark attendance in one tap from the Android or iOS app with a selfie, GPS location and timestamp, accepted only inside the location's geo-fence. Offline entries sync when the connection returns. AI matches each check-in selfie against a manager-approved reference photo and asks for a retake on a mismatch, stopping proxy punching. The same photo is scored for uniform and grooming, and random spot-checks re-verify staff mid-day. Missed entries are corrected through regularization requests approved along the reporting hierarchy. A live dashboard shows present, absent, late and defaulter counts by team and location. Region-wise holiday calendars feed attendance, and monthly closure produces payroll-ready Excel or PDF exports, with an API for HRMS sync. Used by field sales, retail, healthcare, manufacturing, logistics and banking teams.
1Channel Workforce Management Software replaces spreadsheets and manual rosters for distributed field teams. Admins approve daily or weekly beat plans that assign stores to employees by day, upload plans via Excel, and track beat compliance as stores covered against stores planned. Attendance is marked from the Android or iOS app with a geo-tagged photo that AI matches against the employee's first-login reference, with random checks during work hours. Earned leaves auto-allocate monthly and carry forward, claims are filed against expense heads, and every request routes to the reporting head through the organization hierarchy. People hygiene audits check uniform and grooming with photo evidence. Monthly attendance closure produces payroll-ready working, present, absent and late days for Excel, CSV or API sync, and Catalyst sends managers a weekly AI coaching report. Used by field sales, retail, FMCG, manufacturing, healthcare, logistics and BPO teams.
1Channel Store Management Software replaces Excel store lists and manual visit tracking for brands selling through thousands of retail outlets. Admins build the store master with code, address, GPS coordinates, channel and parent outlet, by Excel upload or one at a time, and each new store needs approval before it reaches the field app. Each store has a configurable geofence radius, so check-in only succeeds inside the boundary, with random photo verification during visits. Daily or weekly beat plans are assigned per employee, and compliance is tracked as stores covered against stores planned. Reps capture POSM deployment, signage and planogram compliance with a photo and GPS timestamp. Every store is mapped to its supplying distributor. The AI Journey Planner sequences visits from an outlet upload using real road travel time and flags outlets that cannot fit the workday. Used by FMCG, retail, consumer durables, pharma, beverage, cosmetics and automotive aftermarket teams.
1Channel Route Planning Software replaces Excel route sheets for field sales teams. Admins build a Zone, Region, Area and Territory hierarchy, assign outlets to beats with a visit frequency, and create daily, weekly or monthly beat plans in the portal or by Excel upload. A manager approves each plan before it reaches the rep's app. Market Visit Plans add one-off schedules with a date range and objective, such as a new launch. Check-in only unlocks inside the outlet's geofence, with GPS, timestamp and a mandatory photo, and deviation alerts flag skipped or unplanned visits. Managers track missed outlets, a weekly compliance score per rep, and distance, outlets per km and idle time, with GPS distance feeding reimbursement. The AI Journey Planner sequences visits from an outlet and field-team upload using road travel time, working hours and week offs, and reports a shortfall when outlets cannot fit. Used by FMCG, distribution, pharma, beverage, telecom and financial services teams.
1Channel Reviews
Ayub A.
Program ManagerMid-Market (51-1000 emp.)Feedback for Assistive Team
Sakshi J.
Mid-Market (51-1000 emp.)Best Sales CRM for Managing Leads
Avinash K.
Mid-Market (51-1000 emp.)Best CRM Web and App for Salesperson
About
What is 1Channel?
1Channel is a SaaS platform that helps distribution, sales, and retail execution teams run their operations from a single system. The platform covers Sales Force Automation, Distributor Management, CRM, Loyalty Management, Retail Merchandising, and Workflow Automation, with AI-powered insights and real-time dashboards built into every module. 1Channel is built for FMCG, CPG, and distribution-led businesses that need field visibility, structured approval workflows, and automated reporting without stitching together separate tools.