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Employee Training: 8 Tactics Your Company Can Put Into Action

Employee Training: 8 Tactics Your Company Can Put Into Action

Your employee training sessions are only as boring as you let them be.
by Lauren Pope
How to Market an App: 47 Inspiring Ideas + Examples

How to Market an App: 47 Inspiring Ideas + Examples

App marketing shouldn’t be an afterthought.
by Bridget Poetker
Core Values List: 200+ Ways to Define Your Workplace Culture

Core Values List: 200+ Ways to Define Your Workplace Culture

Here at G2, we have a company culture of “Reach your PEAK".
by Derek Doeing
The Best Social Media Ideas for Events To Drive Engagement and Capture Leads

The Best Social Media Ideas for Events To Drive Engagement and Capture Leads

Social media best practices are constantly improved and refined each day, creating an increasingly competitive landscape for those using it.
by Hannah Tow
How to Balance Consumer Privacy and Personalization in Marketing

How to Balance Consumer Privacy and Personalization in Marketing

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
50+ Productivity Statistics to Work Smart Not Hard in 2024

50+ Productivity Statistics to Work Smart Not Hard in 2024

Does the early bird always catch the worm?
by Madeleine Marshall
Social Learning

Social Learning

What is social learning? Social learning in business software refers to functionality that enables employees to learn from each other through engaging in collaborative activities. This can take a variety of forms, including employees sharing insights with team members, observing other learners, and engaging with views held by different people. 
by Shaun Bishop
Expert Opinions on Building Hype for New Product Introductions

Expert Opinions on Building Hype for New Product Introductions

As if launching a new product isn’t stressful enough!
by Hannah Tow
How To Run a Successful Brand Ambassador Program

How To Run a Successful Brand Ambassador Program

Invest in the people who are already invested in you.
by Hannah Tow
Low-Code Development Platforms: Understanding Personas Amid Popularity Surge

Low-Code Development Platforms: Understanding Personas Amid Popularity Surge

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software trends for the year to come. As part of that series, we took a shot at predicting software development trends. Notably, we predicted that rapid application development (RAD) would find its footing in the market after years of floating in a void between developers and non-developers. 
by Adam Crivello