Articles

What is inventory reporting? Inventory reporting is an organized summary of a company’s available stock. Reports are made to document all in-house resources in detail, what products can be created using those resources, when materials need to be reordered, and how the overall inventory process is performing. 

Analyzing your sales team’s performance can lead you down a black hole of measuring data that gets more and more specific as you go deeper. 

Your PR guru might be a screen-tap away, but you are still inspo-stacking.

What makes a successful brand? Customers.

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.

Remote work isn't the future. It's a current reality, with nearly 75% of U.S. workers working remotely at least some of the time, according to Owl Labs' State of Remote Work 2019 Report. Data scientists and other data professionals are no exception to the rule and are able to bring their work home with them if and when the need, or desire, arises. However, a switch to remote work isn't as straightforward as simply taking a work laptop home.

We once knew facial recognition as futuristic technology only seen in science fiction movies. But now, from our smartphones to traffic lights, facial recognition plays a significant part of our daily lives.

As I sit here in the airport lounge at Philadelphia International Airport, I'm thinking about the security checks I’m ever so familiar with these days. 

The disruption brought on by COVID-19 thrust marketers into a new reality and environment where we’re being called upon to not only perform – and in some cases – over-perform, all to support our market-facing teams in sales and client success.

Security and data privacy are on the minds of software buyers right now, according to G2’s 2021 Software Buyer Behavior Report. Security is listed as the topmost important factor for mid-market and enterprise buyers when purchasing software, surpassing other factors such as integrations, scalability, and a one-year return on investment (ROI).