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This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Yesterday was sunny and 85 degrees. Today, it’s a cold, windy, and rainy 54 degrees.

Practically everyone knows user experience (UX) is an important consideration when creating a website or app. No one wants to use an unintuitive app with a terrible user interface (UI).

You’ve probably heard the term, “web accessibility.”

Nowadays, it’s rare for an organization to not provide a way for people within it to access their desktops virtually. 

Business and technology grow at similar paces.

More and more businesses today are looking to extract insight out of their systems using data analytics.

There’s an online version of just about everything. 

What is a product catalog? A product catalog is a means through which a product or a brand communicates with its customers. Customers are informed of all relevant product details before they move ahead in the purchase funnel. For a business, it's a tool that helps its product or services go online and become visible to potential customers. More visibility means increased sales prospects which in return assures better conversion rates. 

What is a checkout process? The checkout process is a series of steps that a consumer must go through when purchasing items on an online shopping platform. It consists of several phases, including applying promotions and coupon codes, calculating taxes, selecting shipping and payment methods, and so on.