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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Security and data privacy are on the minds of software buyers right now, according to G2’s 2021 Software Buyer Behavior Report. Security is listed as the topmost important factor for mid-market and enterprise buyers when purchasing software, surpassing other factors such as integrations, scalability, and a one-year return on investment (ROI).

Putting all your eggs in one basket doesn’t always work out well. We’ve all done it, and when done in a business context (e.g., Cloudflare’s July outage that briefly tanked numerous web-based businesses), the consequences can be far-reaching and dire.

If you’ve successfully moved a prospect down your sales funnel to the point where they want to start talking price, that’s a good sign. 

Cloud platforms are a necessity for any business trying to make a mark in the digital world.

Networks aren't new to us.

What is a purchase order? A purchase order (PO) is an official document that buyers create and issue to sellers, committing to pay the sellers for the sale of certain goods or services that will be delivered in the future. This PO document is sent with the intention of tracking and controlling the purchasing process.

Python is on the rise like a rocket. It’s at the top of the world, with a clear view of the horizon.

As the number of software solutions used by companies continues to expand rapidly, software management is becoming an indispensable part of the IT management toolkit. Many IT managers use software asset management (SAM) software to better manage all the company software and save money on software purchases. 

Networks are an essential part of every business.