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What Is Martech? Learn 5 Ways to Use AI in Marketing

What Is Martech? Learn 5 Ways to Use AI in Marketing

Marketers never have only one task to focus on at a given time.
by Rebecca Reynoso
AI in Retail: How It’s Being Used (+ 4 Brand Examples)

AI in Retail: How It’s Being Used (+ 4 Brand Examples)

The news has been inundated with stories about brick and mortar stores closing at an astounding rate. 
by Rebecca Reynoso
AI in Fintech: Use Cases and Impact

AI in Fintech: Use Cases and Impact

Artificial intelligence (AI) has proven useful to financial services institutions in multiple ways. From detecting potentially fraudulent charges to automating complex credit and loan processes, AI-powered fintech has proven invaluable when it comes to internally engineering value for financial services institutions.
by Patrick Szakiel
AI in Healthcare (+5 Ways It’s Used in 2020)

AI in Healthcare (+5 Ways It’s Used in 2020)

It’s no secret that healthcare is a perpetually in-demand field.
by Rebecca Reynoso
20 Revolutionary AI Applications in 2025: Real-World Examples

20 Revolutionary AI Applications in 2025: Real-World Examples

Imagine a world where your business anticipates market trends before they emerge; healthcare predicts diseases before symptoms, and your personalized assistant handles your daily schedule.
by Rebecca Reynoso
Is Technology Making Design Obsolete?

Is Technology Making Design Obsolete?

There’s no doubt artificial intelligence (AI) is finding a permanent home in several industries. Whether we’re using face ID to unlock our phones, a web mapping platform to find the optimal route back home, or built-in text editor software to make sure our emails are error free, AI technology is at play. It is revolutionizing the way that we work and how we go about our daily lives. 
by Priya Patel
G2 on Enterprise AI & Analytics: What is It Really & Why Does It Matter?

G2 on Enterprise AI & Analytics: What is It Really & Why Does It Matter?

Artificial intelligence (AI) has become the hottest topic in technology. Its use in the age of digital transformation spans the commercial and public sectors, fueling debate among businesses, lawmakers, and the public. I have been putting pen to paper on the subject for a few years now; having recently joined G2 to nurture the expansion of our AI categories (as well as our analytics, cloud, and security categories), I would like to sum up some of my views, while setting the scene for a more detailed exploration of the technologies, business challenges, and trends shaping AI. 
by Tom Pringle
Emerging Martech and Adtech Trends in 2020

Emerging Martech and Adtech Trends in 2020

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Emily Malis Greathouse
The Impact of AI on Diversity Recruiting

The Impact of AI on Diversity Recruiting

“You’re going to have to deal with [diversity] whether you want to or not,” Jarik Conrad, senior director of human capital management (HCM) innovation for Ultimate Software told a group of rapt attendees at one of a handful of sessions on diversity during this year’s HR Tech.
by Courtney Moran
3 Disruptive Content Management and Productivity Trends in 2019

3 Disruptive Content Management and Productivity Trends in 2019

Last year, G2 introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 
by Jazmine Betz