Articles

Attracting new customers is cool and all, but do you know how to keep them around?

Analyzing your sales team’s performance can lead you down a black hole of measuring data that gets more and more specific as you go deeper. 

Account-based marketing (ABM) doesn’t fail because teams don’t understand it.

What is retargeting? Retargeting is a type of marketing that tracks visitors who have previously visited a site or engaged with a content piece and re-engages them with a higher level of assumed intent based on a user's past interactions. 

Do you know what your next career will be? Does it even exist yet? 

No two people are bound to the same meaning of hospitality.

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

Launching a new product is exciting, but with so many options available, how do you make sure your product stands out? The real challenge is not just getting noticed but creating real interest that leads to sales.

Your employee training sessions are only as boring as you let them be.

Some conversations can’t wait.