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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

It’s been over six months since G2 published its 2021 digital trends series. That means more than half a year ago, my fellow analysts and I put our most overconfident hats on and called some shots for our respective B2B software markets.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Digital transformation efforts have become more like digital transformation mandates in the tech world ever since the COVID-19 pandemic made working from home the new normal. This has meant a rapid change in the B2B software landscape (although when has that not been the case?) as vendors rise to meet buyer demand for collaborative, hybrid technologies. 

“Alexa, list all of the hot technology trends for 2019.”

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Software as a service (SaaS), also known as software in the cloud, is increasingly penetrating the tech market. From education to finance, countless industries are implementing SaaS based solutions, and most of those industries are better because of it.

New technologies like the cloud have democratized project management software, making it accessible to everyone. Theoretically, a wide variety of options can be beneficial to buyers. Also, a competitive market means that vendors constantly try to outperform their competitors by improving their products. Does it mean that there are no issues in the project management software market? The only way to find out is to analyze feedback from more than 30,000 reviewers of project management solutions. 

Is sensitive customer data an asset or a liability? When we think about the most successful companies in recent years that have leveraged customer data to build competitive advantages—such as the FAANG companies (Facebook, Amazon, Apple, Netflix, and Google)—we think of customer data as an asset.