Articles

“Alexa, what’s the temperature right now?” 

Intelligent automation is making impacts across technology markets. And due to an enormous labor shortage in one of those markets—cybersecurity—automation has become incredibly important. 

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

With the heavy emphasis on digital transformation, software buyers are actively seeking out products that have artificial intelligence embedded within the applications for a number of reasons.

Every transaction that we make creates data. From swiping your card while going grocery shopping, to closing a billion-dollar merger, each transaction creates several data points across the digital ecosystem. Although this is unstructured data, it's how we use these billions of data points to create and derive information that forms the underlying structure of data management and data science. Data value needs to be delivered to businesses as soon as possible, and converting this value into actionable insights is critical.

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

As companies become more comfortable using chatbots on their websites, even those without in-house developers might want to adopt the trend.

Finding exceptional job candidates is easier said than done.

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in Netflix’s The Great Hack that data is now more valuable than oil.