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What’s the difference between a typeface and a font?

Hey Siri, is voice search really the next big thing in marketing?

Choosing an event registration tool is one of the first and most essential considerations of the event planning process. After all, it’s difficult to imagine executing a successful event without guests!

Simulations have been around a lot longer than you think and with advances in fields like virtual reality, they’re becoming more lifelike by the day. 

Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Customers are the fuel of any business. They drive the revenue that organizations need to grow and succeed. Resources, on the other hand, are the machinery required for smooth business operations. Employees, equipment, partners, and working capital all come under resources.

What is retargeting? Retargeting is a type of marketing that tracks visitors who have previously visited a site or engaged with a content piece and re-engages them with a higher level of assumed intent based on a user's past interactions. 

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 

It’s pretty much a given that you can’t run a successful team without strong leadership.