Articles

It’s been over six months since G2 published its 2021 digital trends series. That means more than half a year ago, my fellow analysts and I put our most overconfident hats on and called some shots for our respective B2B software markets.

Since March 2020, all industries have grappled with the emergence and effects of the COVID-19 pandemic. While there is a semblance of what “normal life” used to be, the adjustments have been sweeping and ever-fluctuating. Personally and professionally the world is learning what potential this new reality holds across all industries, but this learning has been specifically difficult for small businesses. 

Time is a precious commodity.

The disruption brought on by COVID-19 thrust marketers into a new reality and environment where we’re being called upon to not only perform – and in some cases – over-perform, all to support our market-facing teams in sales and client success.

What is document signing? Document signing is the process of adding a digital or e-signature to a document in order to provide the identity of the sender. Document signing electronically eliminates the need for physical paper documents and dramatically speeds up the signature process.

The proliferation of software throughout our working lives has transformed some of the most basic elements of business conduct.

Reinforcement learning is all about gamifying the learning process.

When was the last time someone asked you how you felt about something?

Online ads can be annoying unless they come just at the right moment. 

For most jobs, there had always been an in-person component to the hiring process. It might have started with an online application, then a phone or video interview, but typically a candidate came in to see the office or interview in person as the process progressed.