Articles

The more leads, the better, right? Not necessarily.

When was the last time someone asked you how you felt about something?

There are two products in front of you. Five of your friends advocate for one, and none advocate for the other. Which product are you likely to choose? I'll bet my head you'll choose the one with the referrals. 

At its core, the health care industry is a service-oriented one; it always has been. Only recently, with the realization that patient experience significantly impacts practice reputation, hospitals and medical practices have taken strides to consider patient satisfaction and perspective when delivering care.

Whether you’re expanding your current presence or starting from scratch, advertising on Twitter can be a game-changing addition to your social strategy.

Global supply chains are being severely affected by the COVID-19 (coronavirus) outbreak.

With the world economy feeling the pressure and stress caused by the COVID-19 crisis, one of the industries seeing the biggest impact is the travel industry—including most business-related travel and the travel management software used to manage these trips.

In a pinch of irony, the same week that the coronavirus was making headlines, it was announced that the first new computer virus in years was wreaking havoc in Europe, Russia, and India.

Attracting new customers is cool and all, but do you know how to keep them around?

There's much debate in the sales industry over which sales key performance indicators (KPIs) and metrics matter most. One size definitely does not fit all.